Full-Time Communications & Editorial Strategist
Job Description
Communications & Editorial Strategist
USC Marshall School of Business
Brittingham Social Enterprise Lab
The Brittingham Social Enterprise Lab (BSEL) is a Center of Excellence at the USC Marshall School of Business that equips students, faculty and staff with business skills and resources to develop market-based solutions to the wicked problems of the 21st century. Through education, community building, research and professional development, the Lab serves as the hub for social entrepreneurial efforts at the university.
Founded in 2008 and endowed in 2014 through a gift from the Brittingham Family Foundation, the Lab is one of the world’s leading research and teaching institutions on social enterprise, providing students across the university and beyond with a foundation in the context and practice of market-based approaches to social issues. Curricular offerings include an undergraduate minor, multiple courses and a MS in Social Entrepreneurship. Co-curricular programs provide focused, cohort-based support for students committed to pursuing careers in social impact. The Lab also engages in ground-breaking research while bringing in numerous leaders through its Jacobson Family Sustainable Impact Lecture Series.
For more information about the Brittingham Social Enterprise Lab, visit www.marshall.usc.edu/BSEL.
Job Summary
BSEL has embarked on a journey to expand our teaching, research and co-curricular programs and is looking for a proactive and creative Communications & Editorial Strategist that will engage our internal and external stakeholders as we grow. Reporting directly to the Managing Director, this exciting role will be responsible for developing and implementing a strategic communications plan, overseeing the ongoing efforts to create a new web presence for BSEL, and creating content across all media platforms to promote our work and help our audience envision and build a more equitable and sustainable world.
Responsibilities and Duties
- Establish and drive multi-channel messaging and narrative change strategies to enhance public awareness of BSEL and how business can be used to create greater social impact;
- Create engaging, visually cohesive content on social impact that shifts the coverage lens from “what is going wrong in society” to what are the creative solutions to these social problems;
- Simplify and translate complex information into user-friendly stories, guidance, messaging, and assets to facilitate engagement and drive behaviors;
- Plan, manage and implement public relations events, activities and projects that enhance public’s awareness of BSEL;
- Identify opportunities to publicize BSEL in traditional media outlets;
- Plan, implement and oversee the production of marketing and communication materials, including developing press releases, op-eds, talking points, and other messaging tools
- Develop and produce reports, newsletters, and a blog for external and internal stakeholders, including faculty, staff, student, alumni and donors;
- Develop and maintain contacts with USC officials, media representatives, community leaders;
- Create digital media content for Instagram, Twitter, Linkedin, and other social media platforms with possible supervision of student workers; and
- Maintain and modify BSEL’s website including content, graphical and multimedia displays and communications. Gather feedback for web site improvement and enhancement. Test, maintain and ensure functionality of links. Monitor web site for consistency, cross-referencing and compliance with university standards for web site content and development.
Qualifications
- Possess exceptional verbal and written communication skills needed to effectively serve as a spokesperson and write extensive copy daily for BSEL.
- Demonstrated experience generating coverage in traditional media, including news and opinion pieces (print, broadcast and online news outlets).
- Experience with digital campaigns and ads across platforms, content creation and curation across platforms, and data analysis.
- Proven experience in a team-driven dynamic office environment with ability to learn quickly and manage a wide variety of work efficiently.
- Ability to problem-solve while working toward the goals of an organization; willingness to be prepared with viable solutions while maintaining flexibility needed to execute prioritized tasks and changing timelines.
- Recognizes ways that race, gender, and other identities intersect in the work, especially with students we serve.
- Experience with rigorous solutions-based reporting is a plus.
- Experience with graphic design or graphic design tools such as Canva and video editing software is a plus.
How to Apply
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