Full-Time Client Strategy Associate
Job Description
About New Engen
New Engen is an integrated marketing agency with outstanding offerings that combine creative horsepower, strategic insight, and technology enabled media services. We drive business impact across established and emerging channels with fast-paced, iterative test-and-learn programs. New Engen has a consistent track record of success and we are actively managing hundreds of millions of dollars in media spend for clients that include early stage startups in need of everything from brand development to rapid growth, and Fortune 500 enterprises searching for greater efficiencies and improved performance.
New Engen is headquartered in Seattle, WA, and candidates in the Seattle metropolitan area are preferred. New Engen also operates offices in New York, NY, Los Angeles, CA, Charlotte, NC, and Charlottesville, VA, and candidates from these areas will also be given preferential consideration.
The Opportunity
New Engen is seeking an upbeat individual to join our Client Strategy Team which acts as a hub between our Performance Marketing, Creative and Sales & Marketing teams. CST’s role is to coordinate and curate services, strategies, and value props into compelling sales and marketing stories that lead to new prospects and new revenue. This includes communicating complex strategies and insights into presentations that are digestible for decision makers and influencers within prospects’ organizations.
How you’ll make a difference
Sales Strategy. The Client Strategy team’s primary role is to engage alongside the Sales leads on new business development. CST’s engagement point in the Sales process ranges from the discovery stage of lead (post qualification) through New Engen’s solution proposal and presentation. You will act as a marketing specialist partnering with the Sales lead in responding to and pursuing new business. Responsibilities include…
- Qualifying leads – works to understand previous and future investment in paid digital marketing channels, approximates staffing needs, and channel growth opportunities.
- Participating in discovery calls – Works alongside the Sales team to ask strategic and tactical questions about prospective client’s marketing programs with a goal of uncovering the prospects needs and desires. This process includes, but is not limited to, learning about the prospects’ motivations, business objectives, vendor assessment process, internal and external channels and current strategy.
- Solution proposal & presentation building – Taking what we’ve learned during qualification/discovery and translating that into a compelling and tailored story for the prospect. CST is responsible for our strategic story and channel strategy while Sales is responsible for relationship, penetrating and navigating prospects’ org and procurement process, working with PMT to nail down SOW and contractual terms.
- Solution Proposal and Presentation – CST members take center stage demonstrating New Engen’s expertise and marketing thought leadership and strategy.
- Post Solution Proposal and Presentation – Partner with Sales to push leads across the finish line with whatever follow-ups a client may ask for. The CST lead will be responsible for any strategic or tactical marketing follow ups, such as projections, crafting content and managing through objections, developing implementation timelines and more.
- This is Sales & Marketing focused role and giving CST members have the ability to directly impact New Engen growth by adding new revenue. This requires accommodation of rapid-turn asks from prospects during the New Engen Sales process.
Agency Marketing & Content. Your secondary role on the Client Strategy team is to translate New Engen’s strategy and expertise into broader POV’s and narratives. This includes developing content for our blog, industry publications, social media and email, in order to support engagement with existing customers and prospects from the top to the bottom of our funnel. You will be a big part of framing New Engen’s vision, virtues, and point of view to the broader digital marketing world and helping cement our status as a global leader in accountable marketing services.
PMT Collaboration. For the high value opportunities that require additional strategy support, CST will also collaborate with PMT on providing the highest quality presentations & strategy materials for our active partners. This type of support is based on specific business needs and is reserved for our most valuable clients. About you
- Ability & desire to thrive within the pace and pressure of a Sales organization
- Excellent communication abilities (especially ability to translate complex strategies and tactics to sr. level marketers). Ability to answer difficult questions from prospects in a strategic and concise manner, even on topics that you have less knowledge of.
- Customer-centric mentality, ability to understand and diagnose customer experience
- Have experience working in Sales and Marketing organizations or strong familiarity with Sales and Marketing functions within B2B organizations
- Ability to travel up to 40% during peak lead periods (Non-Covid time)
- Proven digital marketing experience
- Deep strategic and technical expertise on two digital channels (SEM, Shopping, Display, Paid Social, OTT, etc.) or more; ability to learn the others
- Has strong PowerPoint skills and is able to build presentations efficiently and effectively
- Outstanding at quick Excel analysis to rapidly find key insights during pitch prep and follow up. Able to find creative ways to present data.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
How to Apply
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