Job Description

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

At the Co-op, our goal is to lower the barrier to the outdoors by making an outdoor lifestyle relatable, accessible, and meaningful to all people. REI’s membership program is foundational to the Co-op and this work. The Brand Engagement Program Manager, Local Marketing will directly impact our long-term success by leading strategic direction of innovative programs that add value to the REI membership and drive new member growth.

We are looking for a Brand Engagement Program Manager, Local Marketing to support REI’s Washington DC market.  The Program Manager owns all activity at the market level through demonstrated expertise of local customer insights, geography and the national REI Go-To Market strategy. This job contributes to REI’s success through the planning and delivery of Local Brand Engagement and Impact marketing communications including: local events, sponsorships & partnerships; community building; earned media, press releases, social media; locally focused online program listings; digital promotions & pro-bono ad placements; partnership media placements; influencer content development and local diversity inclusion into REI communication channels; and communication of national REI press releases within their specific market. This role reports directly to the Regional Manager, Local Marketing ensuring all local marketing & earned media plans ladder to Regional Local Marketing objectives.

In this role you will:

Identify and develop new program opportunities and ensures program performance goals are met, including but not limited to:

• increased brand awareness and engagement
• brand relevance & authenticity
• customer lifetime value
• new customer acquisition
• member retention
• drive store/digital traffic
• connecting Co-op-wide initiatives at a regional and market level

Some additional responsibilities include cost estimations, fiscal oversight of social media budgets and forecasting, media partnership development and management, contract negotiations with influencers and/or media partners, management of local influencer relationships and partnership deliverables, public relations, program assessment and reporting. Models and acts in accordance with REI’s guiding values and mission.

Bring your passion and expertise:

• B.A. in Business or Marketing or equivalent experience
• 5 + years of experience in marketing, social media marketing, digital marketing, community engagement, B2B partnerships
• Prior experience with regional marketing programs, earned media, social media marketing, community engagement programs (digital media with events & partnerships)
• 2+ years of experience in managing budgets
• Ability and strength influencing, leading and collaborating with peers and remote groups to produce desired results
• Strong identification with REI’s customer service philosophy; ability to effectively resolve difficult customer issues
• Passion for preserving and recreating in the outdoors
• Actively participates and collaborates with others on one’s own team and across REI for the achievement of business goals.
• Flexible in one’s viewpoints and positions to support the direction taken by others at REI.
• Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
• Consolidates information from various sources including feedback from others to reach sound decisions.
• Considers the ultimate impact of decisions and actions on internal and external customers.
• Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
• Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
• Clearly conveys and accurately receives information by a variety of methods and in various situations.
• Builds rapport with all kinds of people inside and outside the organization.
• Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
• Challenges the status quo, champions change and influences others to change.
• Mid-level PC skills: Word, Excel, Outlook, SharePoint, Publisher

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: Diversity, field marketing, local marketing, Marketing, program management, and Program Manager.

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