Job Description

Brand Activation Manager – Florida

The Brand Activation Manager is responsible for bringing national brand plans to life in the field with a focus on critical target markets. This position creates strategic and tactical market plans, develops programs, and is responsible for local execution.

The successful candidate will be responsible for New Belgium regional marketing activity for the Florida market and must reside in a major metro area in Florida, South Florida preferred.

Responsibilities (but not limited to):

• Partner with teams to develop field activation programs that support brand and volume goals; utilize brand data and analytics as well as feed local intel and activation recommendations for planning and product launches/support
• Execute local activation and amplification plans for national programs with a focus on engaging local communities, driving participation and supporting sales growth; ensure smooth and coordinated execution of programs
• Execute and oversee local events including sourcing venues, securing partners, driving attendance, purchasing local media, managing experiential, facilitating distributor and sales collaboration, and conducting event follow-up
• Identify challenges and develop solutions; analyze market dynamics, volume, trends, competitor insights, and local opportunities
• Collaborate with sales team to create and execute local marketing plans that produce leverageable assets, increase consumer awareness, drive household penetration and increase rate of sale
• Build and maintain collaborative and beneficial relationships both internally and externally; develop NPO advocacy plans for events and amplify philanthropic message

Desired Skills/Experience (but not limited to):

• 2-3 years Trade Marketing or Regional Marketing experience on a large Beer or Spirits brand. 3-5 year’s festival or event management experience; 1 year experience developing new events; 2 years customer service experience
• Marketing experience or relevant education
• Strong communicator able to inspire, engage and partner to build collaborative plans and programs
• Project management experience in marketing/events industry
• Experience with marketing and sales integration
• Solid knowledge of beer and brewing industry; familiar with NBB products and culture
• Public speaking skills
• Efficient in MS Word, Excel, PowerPoint, and Outlook
• General regulatory knowledge of events and promotions
• Squeaky clean Motor Vehicle Record (MVR)

Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is New Belgium’s good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons.

Starting Salary Range: $65,000.00 – 75,000.00

All Full time Coworkers at New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, Profit Sharing, Paid Caregiver Leave, Mobile/Data Plan, Internet Reimbursement. Details will be shared, and questions answered during our interview process.

EEO Statement

New Belgium welcomes all. We are committed to building an environment that is diverse, equitable and inclusive within our own walls and amidst the entire craft beer community.

New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information or any other characteristic protected under applicable federal, state or local law.

How to Apply

Job Types: Full-Time. Salaries: 60,000 - 80,000.

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