Part-Time Book Marketing Strategist
Job Description
Who We Are: Girl Friday Productions is a women-owned and -founded book production and publishing firm committed to shifting the power in publishing for good since 2006. Our team partners with authors, entrepreneurs, and brands who are looking for distinctive editorial production and design services outside of the traditional publishing model, and supports our clients with launch plans tailored for the indie direct-to-reader market. In 2021, we launched three hybrid publishing imprints, meant to fuse the benefits of traditional publishing with the creator-centered power of independent publishing. We are a close group headquartered in Seattle and scattered across the country, fueled by our love of storytelling and a belief that the publishing industry should reflect a greater diversity of voices and experiences. We aim to be an active part of that change.
Who You Are: You’re a smart, engaged thinker who is willing to challenge industry assumptions about how readers discover, purchase, and enjoy books. You firmly believe that “strategy” without deep research is worthless. You know what questions to ask and what tools to use to procure the data that drives smart decision-making. You’re versed in the touchpoints of the digital consumer journey—and you keep that journey at the heart of your strategies. You know how to glean insights and optimize campaigns by listening to your numbers. Your copy is lively and flawless, and you know how to distill your well-thought-out plans into accessible, inspiring presentation decks. You’re excited about the idea of bringing your data-driven skillset to a small, women-owned and -led company that is poised to spearhead a monumental shift in the book publishing industry. And, at the end of the day, you love a good book just as much as we do.
Essential Duties and Responsibilities:
- Manage a full load of 14-16 clients
- Develop tailored reader marketing plans for books in all genres, with unique distribution strategies (some online-only, some bookstore-distributed)
- Conduct market research across touchpoints, and develop clear and compelling reader personas to reflect the audience segments
- Build tailored cross-channel launch strategies that consider how to leverage the author’s existing direct market as well as all available on- and offline channels
- Brief functional teams clearly to ensure each partner is guided in the direction that aligns with your strategy
- During internal postmortem meetings, communicate the narrative of the campaign, probing the analytics to develop insightful and actionable steps to evolve our performance
- Experiment with and prepare and present POVs/best practices for existing & emerging platforms and analytics tools
Qualifications:
- 4+ years related experience in marketing either on the brand or agency side.
- Both left and right brain thinker, comfortable with data and creative thinking.
- Client-facing professionalism with an ability to inspire confidence in a consultation role.
- Strong communication skills—both internally and externally, written and verbal. As an editorial agency, it’s crucial that our communications are error free.
- Strong organization skills with attention to detail and excellent follow-through.
- Collaborative, self-driven working style
- BA or equivalent
Girl Friday Productions is a vibrant, progressive book-production company in business since 2006. Our company was founded by working mothers who believe people do their best work when flexibility and balance are provided in abundance and without judgement.
What we offer:
- Competitive salary and benefit plans
- Healthcare including medical/dental/vision insurance
- 401K with match
- Paid time off
- Flexible hours
- A tight-knit team with very low turnover
Job Type: .75 FTE or full time, negotiable
Job Location: Remote. Preference given to applicants in the Seattle, WA or Portland, OR areas.
Required education: Bachelor’s or equivalent
Hiring timeline: Ideal start date as soon as possible.
To be considered, please submit your resume and a cover letter to ge*****@gi*******************.com by November 12th, 2021. Unfortunately, due to the volume of applicants, we can’t respond personally to all submissions. Interviewee selections will be made the week of November 15th.
Girl Friday Productions is an equal opportunity employer. We also believe that the future of publishing must address inequities that have long faced people of color, people from working class backgrounds, women, and the LGBTQ+ community. We strongly encourage applications from members of these communities.
How to Apply
To be considered, please submit your resume and a cover letter to georgie@girlfridayproductions.com by November 12th, 2021. Unfortunately, due to the volume of applicants, we can't respond personally to all submissions. Interviewee selections will be made the week of November 15th.282 total views, 0 today