Full-Time Assistant Director, Outreach, Recruitment & Marketing
Job Description
Title: Assistant Director, Outreach, Recruitment & Marketing
Department: SEO Law
Reporting To: Director, SEO Law
FLSA: Exempt
Compensation: $77,500 – $88,500 (Annually)
Location: New York, NY
This is a full-time, hybrid position based out of our New York City office location. It is expected that some duties will be performed on-site and some remotely, with the understanding that government and public health guidelines will determine the extent to which it is safe to carry out in-person and onsite activities.
ABOUT SEO
We Propel Human Potential. SEO is an educational nonprofit focused on improving outcomes for students that come from underserved and historically underrepresented backgrounds. For over 50 years, SEO has been an innovator in education, mentorship, and creating educational programs and opportunities that maximize the full potential of our students. We are on a mission to create an ecosystem of excellence for the students we serve!
ABOUT SEO LAW
The Sponsors for Educational Opportunity (SEO) Law Programs offers scholarships, academic preparation, career development training and internship opportunities to talented, underrepresented incoming law students. SEO Law is composed of two primary programs: Catalyst and the Fellowship. SEO Law Catalyst is virtual pre-law pipeline that assists participants apply to law school, while the SEO Law Fellowship provides hands-on training from legal practitioners and academic instruction from law school professors, before embarking on a 10- week paid internship at a top corporate law firm to prior to beginning law school. The Fellowship also provides academic and professional support throughout the first year of law school. (Learn more here: SEO Law).
POSITION OVERVIEW & RESPONSIBLITIES
The Assistant Director of Outreach, Recruitment & Marketing of the SEO Law team is responsible for providing support to the Director in the planning, coordination and execution of strategic recruitment and marketing strategies as well as the development of the programs’ academic and career development support of participants. Responsibilities include:
- Develop and manage strategic marketing campaigns for recruitment of prospective applicants for Fellowship & Catalyst programs, including e-mail marketing, text marketing, and social media (Twitter, LinkedIn, and Instagram)
- Partner with Director to develop and manage communications and outreach plans to prospective law firm partners, existing law firm partners, and alumni, including e-newsletters and other correspondence
- Manage correspondence from prospective applicants, especially throughout open application cycles
- Partner with the Operations Manager to collect, track, quantify, and analyze marketing data Research and develop relationships with other third-party organizations to develop new recruiting pipelines and liaise with external stakeholders such as Law School Admissions Council and pre-law advisors to communicate events and opportunities
- Work with the Outreach, Marketing & Events Coordinator to source, identify, and plan logistics for attending recruiting fairs and other recruiting events
- Attend in-person and virtual fairs and conferences, serving as a representative to prospective applicants
- Work with the Outreach, Marketing & Events Coordinator to develop all marketing materials (flyers, palm cards, swag, etc.).
- Assist in the planning, coordination, and execution of programmatic events, including the 2-week Law Institute in May and virtual events for Catalysts, including creating name tags, tent cards, program brochures, etc.
Administrative/Programmatic Tasks:
- Review applications and conduct applicant interviews and make recommendations for program
- Other related designated duties
COMPETENCIES
- Mission Driven: Passion for closing the opportunity gap for underserved and underrepresented students and young professionals
- Communication: The skill and professional presence to interact with prospective and current program participants with intellectual depth, concision, and authenticity.
- Problem-Solving The capacity to anticipate needs, use the best resources, and employ careful decision-making.
- Creativity:
- Teamwork & Collaboration: The ability to be both a self-starter and a team player who builds people-first relationships and prioritizes the SEO mission whenever possible.
- Curiosity: The courage and awareness to ask important questions and listen for the opportunity to learn.
- Talent Management: An affinity for leading teams to higher performance by recognizing and working across differences, effectively resolving conflicts, and advocating for growth and development.
REQUIREMENTS:
- Minimum Bachelor’s degree.
- 3+ years of direct experience in an outreach or marketing position.
- Versed in outreach best practices with a successful track record of developing email and social media marketing campaigns.
- 1+ years of management experience. Internship and team leader experience apply.
- Experienced and technically proficient in MS Office and standard workplace applications like Zoom and Box. Email and social media marketing tools are a plus.
- Practiced written, verbal, and interpersonal communications skills; must be comfortable speaking to and engaging with diverse communities through different mediums, including in-person, email, messaging platforms, video chats/conferencing, and phone calls.
- Strong organizational skills and a high degree of comfort managing multiple competing priorities and meeting deadlines independently and as part of a larger team.
- Available to work a few (less than 15) evenings throughout the year, such as attending virtual webinars or kick-off events.
- The combined lived and learned experience to apply a race-intentional and inclusive lens to work and relationships.
PREFERRED QUALIFICATIONS
- Familiarity with Canva, AirTable, Zoom, SurveyMonkey, HubSpot, ConstantContact, Monday.com and/or EZTexting
- Familiarity with higher education administration, admissions, and/or student recruitment a plus.
- Working knowledge of law schools and the legal profession.
COMPENSATION & BENEFITS
SEO offers a competitive compensation package and comprehensive benefits plan, including low-cost health, vision, and dental options, a generous holiday schedule and PTO policies, disability coverage, fully paid time off for new parents, and employer contributions to health reimbursement and retirement accounts. We are constantly working to improve our benefits each year based on the needs of our employees. We value wellness and strive to consistently use a DEIB lens to put people first and foremost.
The compensation listed in this posting reflects what SEO believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and SEO reserves the right to modify this pay range at any time.
EEOC Policy
At SEO we are committed to cultivating a team that embodies the backgrounds and experiences of the constituencies we serve and the communities we live in, and a workplace that reflects the impact we make in the world. Candidates from historically excluded and underrepresented communities – including people of color, women, members of the LGBTQIA+ Community, veterans, and people with disabilities are strongly encouraged to apply.
Equal Employment Opportunity is not just the law, it is our commitment.
Sponsors for Educational Opportunity is an Equal Opportunity/Affirmative Action Employer – M/F/D/V. We will consider all qualified applicants for employment regardless of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics, or any other legally protected status.
If you need accommodation while applying for a role with SEO, due to a disability, please email SEO Talent.
How to Apply
Please apply via the link below. Apply Here131 total views, 0 today