Job Description

Temporary, full-time position (December 2022 – May 31, 2024) – Guelph, ON

This role is an exciting opportunity to join a high-performing team of passionate fundraising and engagement professionals in Alumni Affairs and Development at one of Canada’s leading comprehensive research-intensive universities.

In our work, at the department of Alumni Affairs and Development (AA&D), we advance the mission of the University of Guelph by raising private support and building relationships with a broad range of stakeholders, ranging from alumni and friends to corporations and foundations.

As Advancement Marketing and Social Media Officer, you’ll be a member of the Advancement Marketing and Communications team and, as such, epitomize the department’s shared values of respect, empowerment, integrity, appreciation, and forward focus. A collaborative, creative professional, you’ll support AA&D’s ambitious fundraising and strategic engagement goals, working across the directorates, and acting as a champion for excellence in donor/alumni communications and digital marketing.

Reporting to the Senior Manager, Advancement Marketing and Communications, you’ll provide expertise and leadership in social media community management to help elevate alumni and donor engagement, Annual Giving campaigns, events, and University fundraising priorities. If you share our belief that digital engagement is a team sport, and collaboration with colleagues across the unit is essential for success, you’re ready to lead AA&D in social media best practices, stay on top of industry trends, and develop tactics to help advance AA&D’s profile and brand reputation, in support of the department goal of attracting $50-million in philanthropic support each year. More specifically, you’ll be expected to:

1. Provide leadership and strategic advice to internal units around social media strategy development and message amplification for fundraising, stewardship and engagement initiatives;
2. Plan a creative digital content strategy to support an annual communications calendar;
3. Write compelling content for website to promote on social channels;
4. Act as communications co-chair of the Alumni Weekend Planning Committee;
5. Attend alumni events to promote alumni connections/stories through various social media channels;
6. Act as main point of contact for all social media accounts;
7. Create metrics and implement timely measurement/reporting on each channel’s engagement activity;
8. Create branded U of G alumni promotional items, manage vendor relationships, and oversee inventory in support of the annual marketing and communications strategy.

REQUIREMENTS

To assume the role of Advancement Marketing and Social Media Officer, you should be an experienced writer and analytical thinker with a profile that includes:

• A university degree in Marketing, Communications, Digital Marketing and/or Media Studies, along with three (3) years of related experience, or an equivalent combination of relevant education and experience (e.g., college diploma and several years of related experience).
• Experience creating, posting, and measuring engaging social media content, including paid advertising.
• Strong verbal and written communications skills and demonstrated experience writing engaging content for external audiences.
• Sound judgment and ability to manage multiple projects and assignments, troubleshoot problems and work under tight deadlines.
• Extensive experience with digital marketing management tools, including Google Analytics, social media platforms, Adobe Creative Suite, video editing software, Drupal, Microsoft Office, and Smartsheet,
• Experience in website content management in a Drupal environment,
• Excellent knowledge of alumni advancement and fundraising principles, specifically relating to digital campaigns,
• Knowledge of CRM and email marketing tools such as Luminate Online and Blackbaud CRM,
• Experience in video storyboarding and production, especially in support of digital fundraising and engagement campaigns,
• Knowledge of Accessibility for Ontarians with Disabilities Act (AODA) regulations and Canadian Anti-Spam Legislation (CASL).
• Critical thinking, analytical and problem-solving skills.
• Excellent organizational skills and multi-tasking ability.
• Excellent attention to detail.

ASSETS:

• Video production experience.
• Proficiency in video editing software.

The University of Guelph (www.uoguelph.ca) is one of Canada’s leading research-intensive comprehensive institutions, with a record of outstanding scholarship in the arts, humanities, social sciences, life sciences, physical and engineering sciences, agriculture and veterinary sciences. This is your chance to join us in our endeavour to improve life.

To view a detailed posting for the role of Advancement Marketing and Social Media Officer, including application instructions, please go to our website at www.uoguelph.ca/hr/careers. Applications, quoting Hiring #2022-0808, must be sent to:

ca*****@uo******.ca











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At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.

How to Apply

Job Categories: Equal Opportunities. Job Types: Temporary.

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