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9 Sep 2024

Full-Time Youth and Education Press Officer

petalife – Posted by petalife United States

Job Description

Position Objectives: 

• To generate media coverage of PETA’s Humane Education initiatives, youth campaigns,?and of the children and teachers actively promoting animal rights

• To contact and correspond with media representatives

Primary Responsibilities and Duties: 

• Brainstorm, plan, and carry out new media outreach strategies for PETA’s youth-focused campaigns, including Humane Education, TeachKind, peta2, and PETA Kids?

• Research, identify, develop, and coordinate pitches and correspondence that promote animal rights messages and generate media coverage for PETA’s youth-focused campaigns

• Research and identify appropriate local and national media outlets for placing coverage of PETA’s youth-focused efforts

• Develop contacts and establish relationships with media representatives

• Adapt to new plans and opportunities quickly, adjust media outreach strategies, and enact plans based on success and analytics

• Research and stay on top of current teaching, parenting, and youth trends in media and track and/or interact with those reporters that are relevant to PETA’s youth-focused campaigns?

• Represent the organization to the media

• Keep informed about PETA’s work and media coverage

• Keep informed about local and national news stories and track those that are relevant to PETA’s campaigns

• Perform any other duties assigned by the supervisor

Requirements

• Degree in a related field or equivalent experience working in a professional environment

• Minimum of two years of professional working experience in public relations or the media industry, preferably with an emphasis on education and/or kids

• Demonstrated knowledge of and interest in youth culture and education

• Ability to think strategically and creatively to achieve objectives

• Willingness and ability to be on call and service rush news releases during weekend and evening hours

• Demonstrated thorough knowledge of animal rights issues and campaigns

• Proven ability to deal with a variety of people in a professional manner

• Demonstrated ability to work on multiple projects simultaneously

• Proven ability to take initiative and follow-through?

• Demonstrated ability to make sound judgments and work independently

• Proven exceptional written and verbal communication skills

• Proven excellent organizational skills

• Proven ability to work well under pressure and meet tight deadlines

• Professional appearance and adherence to a healthy vegan lifestyle?

 

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How to Apply

https://recruiting.paylocity.com/Recruiting/Jobs/Details/2687889

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 40,000 - 60,000.

Job expires in 79 days.

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