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30 Aug 2022

Full-Time Digital Content Coordinator

Empire State Development – Posted by ML Gately New York, New York, United States

Job Description

BASIC FUNCTION: Support the daily operations of the digital team as a highly organized self-starter with excellent writing skills, a great eye for visual content and great research skills to help with content creation across digital platforms.

WORK PERFORMED:

  • Contribute ideas to monthly themes meetings for blog posts relating to travel in New York State
  • Conceptualize, research, and write blog posts
  • Perform fact checking on outlines and drafts of pages
  • Build blog posts and landing pages, and perform content updates using a custom CMS
  • Update blog posts targeted for promotion
  • Implement metadata for SEO
  • Select and implement Open Graph images for social media
  • Write and apply alt text to images
  • Write and deploy email sends
  • Assist with photo selection and resizing across I LOVE NY digital properties using in-house photo libraries, UGC tools, and through outreach to local attractions and partners
  • Organize the digital asset library and partner with editors and creative staff to apply consistent tagging
  • Assist with digital rights tracking and documentation
  • Assist with QA and implement corrections to broken links
  • Identify and research competitors as well as industry trends and technologies.
  • Assist department VP and senior team members with administrative tasks (i.e. setting up meetings, maintaining PTO calendars, booking conference rooms, etc.)
  • Other duties as needed

EDUCATION & REQUIREMENTS:

Education Level required: Bachelor’s Degree in marketing, digital communications, web production or similar field.

Experience required: Work and/or internship experience in editorial or digital production for a website and/or app, preferably for a major brand

  • Experience working in a digital content management system (CMS)
  • Strong writing and editing skills with excellent command of English language grammar and spelling.
  • Strong eye for visual content
  • Basic photo editing skills: ability to crop, resize, adjust lighting/contrast
  • Self-starter who can multitask and prioritize well in a fast-paced environment
  • Strong organizational and communication skills
  • Proficiency in social media
  • Passionate about travel
  • Able to travel to all regions of New York State on short notice
  • Strong knowledge of New York State vacation regions and attractions preferred
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How to Apply

Please go to https://statejobs.ny.gov to apply.  Salary is up to $51,000.

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 40,000 - 60,000.

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