Full-Time Public Relations Specialist
Job Description
The Public Relations Specialist for ABARTA Coca-Cola Beverages will lead the external communication efforts for the organization by preparing and distributing fact sheets, news releases, memos, and other content through a variety of media outlets. This role will promote goodwill through speaking publicly at interviews, press conferences, and presentations. Partner with community organizations, governmental agencies, and other external audiences to enhance ACCB’s involvement in the territories we serve. Analyze media coverage and may purchase advertising time and space.
Responsibilities Include:
- Develop public relations strategies to highlight ABARTA Coca-Cola’s mission, vision, and values for external and internal audiences
- Develop communications plans and content including press releases, fact sheets, message points, features, and social media posts
- Identify and share stories of interest that align with the company’s mission, audiences, and strategic campaign goals
- Manage daily proactive and reactive media and community relations activities
- Coordinate interviews between media and ACCB leadership team
- Create and execute media preparedness training for ACCB leaders who need to interface with external audiences
- Serve as ACCB’s spokesperson with the news media and other external audiences as needed
- On an ongoing basis, meet with key leaders to identify issues and opportunities to position ABARTA in the media
- Manage organization’s LinkedIn account
- Track media results and manage reporting to organizational leadership
- Plan and manage special events, including (but not limited to) press conferences and photo opportunities
- Manage relationships with outside vendors as needed
- Ensure that all communication is cohesive with ABARTA’s brand image
- Serve as an informed associate to help build relationships with customers, vendors, partners, consumers, etc.
- Other duties as assigned
Position Requirements:
- Passion for the Coca-Cola brand and the mission of ABARTA Coca-Cola Beverages
- Bachelor’s Degree in Public Relations, Communications, Business, or related field required
- 3-6 years of experience in public relations required
- Outstanding interpersonal skills and experience communicating with internal and external audiences and members of the media.
- Strong written and verbal communication, as well as strong presentation skills
- Ability to work independently, troubleshoot problems, and make recommendations
- Collaborative and driven to share ideas and work in a team-oriented environment
ABARTA Coca-Cola Beverages, LLC requires all applicants to undergo a background verification process prior to commencing employment with the company. Employment with ABARTA Coca-Cola Beverages is contingent on the satisfactory completion of a pre-employment background check which may include drug screening. Background verifications will be evaluated according to ABARTA Coca-Cola Beverages guidelines to determine eligibility for this position.
How to Apply
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