Full-Time CRM & Lifecycle Marketing Manager
Job Description
CRM & LIFECYCLE MARKETING MANAGER
At Current, we’re on a mission to enable our members to create better financial outcomes for themselves. Headquartered in NYC, we’re a leading U.S. fintech and one of the fastest growing companies with over 3 million members. No matter your title, we’re a team that collaborates on building great products and making an impact together.
ABOUT THE ROLE:
We’re looking for an experienced Lifecycle Marketing Manager to join our growing Product team in New York. In this role you will be responsible for managing the day-to-day operations of our CRM marketing for retention and growth programs. You will partner closely with the Marketing team to ensure alignment with paid marketing re-engagement activities and consistency of messaging.”
RESPONSIBILITIES:
- Create compelling multi-part marketing campaigns across email, push notifications, SMS, and in-app messages, to engage existing customers across their lifecycle
- Work with internal teams to triage requests, gather requirements, and then drive the development process, including set-up & build, QA, deployment, and measurement
- Continuously test, learn and iterate on our lifecycle strategy and identify the best performing content and messages across audiences and stages
- Manage day-to-day decisions about audience segmentation, personalization, testing and campaign management
- Report on KPIs, set goals, and oversee measurement & reporting for the CRM team
- Be the expert of our CRM tech stack and liaise with external vendors
- Troubleshoot issues with our platform as they arise
- Stay abreast of regulatory requirements and uphold data governance standards to ensure everything is compliant
- Keep a close watch on competitors and other sources of industry news & inspiration
ABOUT YOU:
- Adaptable self-starter who can execute with limited supervision
- Organized and with exceptional attention to detail
- Have excellent verbal and written communication skills
- Data-driven, analytical mindset with the ability to formulate and translate insights into action with measurable results
- Comfortable working under pressure in a fast-paced, constantly evolving environment
- Ability to meet strict deadlines
- Excellent time management skills
REQUIREMENTS:
- 4+ years of relevant experience in product or marketing including 2+ years of managing email campaigns
- Strong understanding of email fundamentals: list management, deliverability, segmentation, KPIs
- Expertise in ESP, preferably Braze
- Understanding of HTML / CSS coding is a bonus
- SQL skills
BENEFITS:
- Competitive salary
- Stock options
- 401(k) savings plan with company matching
- Discretionary performance bonus program
- Biannual performance reviews
- Medical, Dental and Vision premiums covered at 100% for you and your dependents
- Unlimited time off and paid holidays
- Generous parental leave policy
- Commuter benefits
- Healthcare and Dependent care FSA benefit
- Employee Assistance Programs focused on mental health
- Healthcare advocacy program for all employees
- Access to mental health apps
- Team building activities
- Our modern Chelsea-based office with open floor plan, stocked kitchen, and catered lunches
How to Apply
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