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16 Apr 2021

Full-Time Marketing Manager, Backlist & Carina Press

Harpercollins – Posted by Harpercollins –  Toronto, Ontario, Canada

Job Description

Job Summary:  

Reporting to the Senior Manager, Series and Digital Publishing, the Marketing Manager, Backlist & Carina Press will be a key member of the Harlequin Brand Group.  In this role, you will lead the development and implementation of strategies and plans for the extensive Harlequin Brand backlist catalogue and Carina Press Imprint.

 

The Marketing Manager is directly responsible for working with key stakeholders to develop, recommend and implement backlist and Carina Press product strategies.  To provide direction for, and manage execution of, product development, author growth initiatives and program plans based on reader/market insights, competitive activities, and sales performance.  This will be done to support the overarching Brand business strategies and to increase Brand sales and profitability of the North American market.

 

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How to Apply

Duties and Responsibilities: Strategy
  • In collaboration with Senior Manager and key stakeholders, participate in the Brand backlist & Carina Press strategic business planning process. Responsible for development of core program and product specific components of plan.
  • Stay on top of emerging content and market trends & competitive activities to identify new evolutions of existing product opportunities that support franchise and audience growth in long-term.
  • With peers, manage development and recommend new program launches and conduct deep dive reviews where applicable, making recommendations on individual program strategies that carry a lens to unique channel opportunities. Present plans annually with key stakeholders to senior management and business stakeholders.
  Product & Project Execution
  • Direct the implementation of product and marketing strategies, plans, tests, and initiatives for assigned Brand products, programs, and projects, ensuring executional excellence on time, on strategy and on budget.
  • Manage team in the development of effective marketing plans to support key authors and collaborate with other managers to develop cohesive plans for shared authors and priorities that support growth objectives.
  • With Senior Manager, participate in the development of custom publishing plans and new product initiatives. Manage the execution and communication of plans to stakeholders, delivering strong sales materials and communication to aid sales with sell in.
  • Develop sales presentations and sales pieces to aid sell in for promotional programs. Participate in sales meetings.
  Analysis and Reporting
  • Monitor backlist and Carina Press imprint sales trends, leveraging insights to recommend courses of action to grow audience and sales for product responsibilities.
  • Participate in monthly and quarterly sales trend discussions on backlist and Carina Press, guiding direct report on insights and next steps. Present topline insights to Senior Manager and other meetings as required.
  • Responsible for monitoring backlist volume programs to ensure achieved of sell in and sales targets.
  Qualifications: Specific training or job experience required includes:
  • Marketing or Business graduate, with a minimum of 5 years working experience in a product management environment.
  • Proficient in Microsoft Office Suite: Word, Excel, Outlook, PowerPoint.
  • Ability to influence without the power of hierarchy, and continually creating new, creative packaging/promotions for product.
  Competencies/Skills: Competencies and skills required to perform this job include:
  • Enthusiastic team player with exceptional problem-solving, decision-making, presentation, and copywriting skills.
  • Strong analytical thinker, with the ability to effectively organize and manage execution of multiple projects and changing priorities.
  • Creative and strategic, with a solid understanding of digital marketing principles.
  • Calm under pressure, takes initiative and effectively manage cross-functional teams.
  • Strong presentation, planning, and leadership skills.
  • A drive for results and ownership of product through effective program strategy and execution
  What's in It For You?
  • The opportunity to be part of a company on the leading edge of publishing, working with a very talented team and exceptional books.
  • Remote work, flexible start/stop times.
  • Paid time off days and vacation allotment, starting at three weeks.
  • Flexible benefit plans to fit your needs and pension matching.
  • Various virtual social activities to keep you connected – we love trivia!
  • Virtual author events and access to discounted books.
  • Working with passionate people!
  About HarperCollins Canada and Harlequin Harlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins’s global publishing program, Harlequin titles are published in 17 countries and 16 languages.   Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O’Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe.     External applicants are asked to apply on our website (https://careers.hcc-hqn.com/).   HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills, knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance.   We are also committed to ensuring that the accessibility needs of candidates and employees are considered and accommodated during the recruitment process.   We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.

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