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10 Dec 2020

Full-Time Vp of eCommerce

GoPro – Posted by GoPro San Mateo, California, United States

Job Description

VP of E-Commerce

About GoPro

GoPro makes it easy for people to capture and share experiences. We build cameras, software, and accessories that help the world share itself in immersive and exciting ways.

GoPro is a global movement whose business is driven by shared experiences. We celebrate diversity. We practice inclusion. We foster belonging. We demand equality. And we share the experiences of individuals and communities who also hold these values as core to who they are. From São Paulo to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.

About the Position

GoPro is looking for a VP of E-Commerce responsible for all of GoPro’s E-Commerce strategy. With our new company pivot to engaging more GoPro consumers directly, this leader will be a critical part in bringing GoPro’s E-Commerce business to the next level. Reporting to the Chief Digital Officer, this role will help maximize our direct-to-consumer business responsible for forecasting and delivering on volume and revenue targets by engaging and optimizing our world-wide customers.


  • Oversee all of GoPro E-Commerce business with full P&L ownership for
  • Lead and manage end-to-end website strategy development and day to day operational execution
  • Build a distinctive, authentic and experiential for all types of GoPro consumers
  • Grow online commercial results with respect to top and bottom lines, ensuring e-commerce is a strong driver to achieve overall company revenue projections
  • Develop comprehensive digital web strategy to expand customer acquisition & retention channels by maximizing traffic, conversion, and retention
  • Collaborate with Product, Sales and Marketing in the design and development of e-commerce programs to support globally
  • Partner with Brand Marketing on website content generation and maximize return through testing, site optimization, UI/UX and improving online customer experience
  • Develop SEO strategy and execution
  • Contribute analytical rigor, with managing CAC, pricing scenarios, etc.
  • Implement programs to support online merchandising and optimization
  • Evaluate data and feedback from customer insights, CRM, and product teams to further iterate and evolve our subscription and digital product offerings on
  • Evaluate competitive benchmarks and continue to drive improvements to GoPro online web strategy
  • Provide leadership to the E-Commerce team, building capabilities and supporting them in their development while nurturing a collaborative and dynamic culture

Skills We’re Stoked About:

  • 15+ years of experience in web/e-commerce marketing
  • 5+ years of leading and growing a successful e-commerce DTC business with experience in both strategy development and operational execution
  • Experience commercializing a high consideration product or service
  • Demonstrated P&L accountability
  • Bachelor’s degree in Business or related field preferred
  • Demonstrated experience growing a subscription-based business a plus
  • Knowledgeable about technology, web development, enough so you can articulate topics like features and technologies to a non-technical audience
  • Has strong written and oral communication skills; excellent presentation skills
  • Is fanatical about providing excellent customer service and value to the customer

Leadership Requirements:

  • Team Leadership: Has the energy, sincerity and drive to build a diverse and high performing team. Will be a true “player-coach” willing to work directly with leaders and teams across the organization to deliver on GoPro’s mission
  • Grounded in the Mission:Will have a deep connection and passion for GoPro’s product.  This connection and belief will drive teams to deliver and continuously improve GoPro’s products and customer experiences
  • Strategic Orientation: In addition to scaling and developing a world-class E-Commerce business, you will understand that the company’s digital interfaces and subscription services to better serve our world-wide customers. Will authentically reflect the brand promise and innovate in ways that mirror GoPro’s broader innovations and business strategies
  • Collaboration and Influencing: Will have the gravitas, willingness, and ability to work effectively at all levels of the organization. Will facilitate connection and collaboration across the business. Will contribute skill and experience with generosity, willing to work with anyone to drive real business impact
  • Results Orientation: Able to deliver on business commitments while installing the right amount of process to enable steady performance without causing backlash. Able to deliver with quality, upholding brand excellence, despite high growth and unexpected twists and turns

GoPro Highlights 

  • Fully-stocked kitchen with snacks galore
  • Get your very own GoPro (Mounts and accessories included)
  • Discounted employee stock purchase plan (ESPP)
  • Pre-tax and Roth 401(k) options
  • Discretionary Time Off
  • 12 weeks paid Parental Leave for new parents
  • Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
  • Life insurance and disability benefits
  • Employee commuter shuttles
  • LiveHealthy gym reimbursement
  • Innovative wellness programs and on-site fitness classes

GoPro is an Equal Opportunity Employer.

How to Apply

Please use this link to apply:

Job Types: Full-Time.

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