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5 Feb 2021

Internship Virtual Intern – Marketing (Brand)

Harpercollins – Posted by Harpercollins Toronto, Ontario, Canada

Job Description

Company: Harlequin Enterprises ULC
Department: Harlequin Brand Group
Reporting To: Assistant Marketing Manager
Location: Canada
Status: 6-month internship

We are thrilled to launch the second round of our virtual New Grad Internship Program!

HarperCollins Canada and Harlequin is committed to fostering a culture of respect, support and belonging where our employees, authors and publishing partners/communities can bring their full selves to reflect and express the diverse voices, experiences and thoughts of our society. We welcome all applicants, particularly those who identify with groups that are traditionally underrepresented in the publishing industry (including, but not limited to, Black, Indigenous, and people of colour).

The program will give interns the opportunity to work on meaningful projects, interact with various levels of the organization, networking opportunities, access to informational interviews, and business overview sessions.

The intern will be working based on our business core hours from Monday to Friday, 9 am to 5 pm (Eastern Standard Time). Access to a PC or MAC and reliable internet during these hours is required.

Eligibility
This program is open to new grads who have completed their university or college education OR candidates who possess equivalent/relevant work experience.

Prior publishing experience is not required to qualify for the role.

Job Summary:
Reporting to the Assistant Marketing Manager, the Intern will spend six months in the Brand Marketing Department to get a broad overview of the Harlequin brand publishing and marketing efforts and the various roles within marketing. The Intern will gain experience in various areas of brand marketing, book marketing, digital advertising and product management. The Intern will focus in these areas:

Duties and Responsibilities:
Brand Marketing
• In-Book Advertising – assist in the creation and execution of select in-book drivers
• Metadata – assist in the optimization and execution of various metadata initiatives
• Promotion – assist in the execution of seasonal and trending theme activity

Publishing/Product Management
• Product Management – assist with tasks such as ISBN assignments, digital feed QCs, briefing shell development, scheduling, sales materials, etc.

Digital Advertising
• Scheduling and monitoring of ads in self-serve platforms (Facebook, Live Intent, BookBub, Google)
• Creation of requirements and briefs for assets that need to be built for campaigns, and to manage communication between the ecommerce team and advertising to meet timelines.

Email Marketing
• Create email drafts following the monthly email schedule and merchandizing plan – consists of writing, creative selection from approved assets, adding content from Harlequin.com
• Create interactive blog content specifically for the newsletter program – ex: exclusive giveaways for newsletter subscribers
• Assist in building test campaigns and in analyzing results

Qualifications:
Specific training or job experience required includes:
• Completion of university or college education, or possess equivalent/relevant work experience in the areas of marketing, communications or publishing Applicants must be eligible to work and be paid in Canada
• Familiarity with digital platforms, including social media
• Comfort with key PC or MAC software (Excel, PowerPoint, Word, Adobe)

Competencies/Skills:
Competencies and skills required to perform this job include:
• Enthusiastic, team player with exceptional creativity, problem solving, decision-making and presentation skills
• Calm under pressure, with the ability to take initiative and prioritize multiple projects under tight timelines
• Strong relationship management
• Results oriented with strong eye to detail
• A passion for Marketing and Publishing

What’s In It For You?
• The opportunity to be part of a company on the leading edge of publishing, working with a very talented team and exceptional books
• Virtual work, so you can live anywhere in Canada and work with us!
• Vacation days
• Various virtual social activities to keep you connected
• Access to discounted books
• Working with passionate people!

About HarperCollins Canada and Harlequin
Harlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins’s global publishing program, Harlequin titles are published in 17 countries and 16 languages.

Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O’Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe.

 

How to Apply

Applications without the cover letter will NOT be considered. RESUME AND COVER LETTER SHOULD BE UPLOADED AS ONE DOCUMENT. The application process requires a resume and a cover letter (up to two pages), outlining: a. Your viewpoint on how well the Publishing industry is doing in promoting underrepresented voices b. Why you are interested in working in publishing c. What you hope to learn from this internship d. Favorite book, author, genre, and why Applicants are asked to apply on our website (https://careers.hcc-hqn.com/) by February 19, 2021. HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills, knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance. We are also committed to ensuring that the accessibility needs of candidates and employees are considered and accommodated during the recruitment process. We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.  

Job Categories: Equal Opportunities. Job Types: Internship. Salaries: Not Disclosed.

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