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19 Jan 2023

Full-Time Vice President of Sales

Truearth – Posted by Truearth Anywhere

Job Description

The Vice President of Sales is a key new leadership role at Tru Earth Environmental Products, Inc. At a high level, the VP of Sales will be accountable for all Commercial sales worldwide, with particular focus on expansion in the US market and targeted international markets. This role will also oversee the Strategic Partners Channel and other Sales functions.

As an initial critical deliverable, the VP of Sales will build a 3-year growth plan at the market and account level, and build and track key initiatives, holding the team accountable for achieving them. On an ongoing basis, the VP of Sales will set, review, and drive key action plans.

At Tru Earth we are driven to make true lasting change that helps save the planet. This begins with a diverse employee base and an inclusive work environment. We are continuously working to ensure our processes and policies are inclusive to all and respects varying experiences and needs. We are proud to be an equal opportunity employer that values and welcomes a diverse employee base.
Diversity is a fact, Inclusion & Equity is a choice, Belonging is an outcome.

We encourage you to contact us at, if you require an accommodation for the recruitment process, we would love to hear from you!

What you will do:

  • Build a 3-year growth plan to accelerate commercial market penetration and revenue growth
  • Effectively build and manage the Channel strategies through the team and expand our customer base and execute plans to achieve sales targets
  • Build a best-in-class sales team, with primary focus on developing the US sales team and international partnerships
  • Implement and maintain the Tru Earth Sales Operating System including regular Sales meeting cadence and reporting
  • Partner with 3PL and manufacturing teams to ensure on time delivery and replenishment, instituting key KPIs to ensure customer metrics are met
  • Determine annual unit and gross-profit plans by leveraging channel-specific marketing strategies, analyzing trends and results
  • Establish sales objectives by reviewing forecasting and annual sales quotas for channels and markets; projecting expected sales volume and profit for existing and new products; establish high levels of forecast accuracy and process consistency
  • Analyze pipeline and lead data, deliver periodic reporting providing key business insights for Pipeline Forecast and Trends, Targeted Accounts, Market Segmentation, Wins/Losses

What you have:

  • Currently at director level or higher
  • Must have:   8-10 years of direct US sales experience at large Grocery, Drug and/or Mass Retailers with a solid understanding of the US Retail landscape.
  • Must have senior level experience in a high growth, fast-paced consumer product company, ideally with some previous accountability for Canada or other international markets
  • Strong industry knowledge and connections in the US, Canada and ideally internationally
  • Experience with P&L accountability and a demonstrated history of success in achieving sales targets and KPIs
  • Excellent listening, negotiation, and presentation skills, with the ability to communicate effectively with and influence management and cross-functional teams
  • Strong computer skills, in Microsoft Office, HubSpot and other relevant software tools
  • Bachelor of Business Administration or equivalent field experience; MBA considered an asset
  • Ability to travel on a flexible schedule on a regular basis
  • Qualified candidates currently residing in the US will be given preference

Who you are:

  • A performance-driven, customer-focused team player who is passionate for the environment and who will commit to learn, apply, champion, and enrich Tru Earth Core Values and Social KPIs
  • A confident and positive leader (without the ego) with a growth mindset, a sense of urgency, a desire to own projects, exceed expectations and hold the team accountable to the same standards
  • Ability to work in a fast-growing start-up environment
  • Agile and scrappy, capable of delivering results while resources scale including road mapping the Commercial Plan for the future
  • A leader who can motivate, develop, and inspire a team of passionate, hard-working individuals to be exceptional

The successful candidate will be required to attest to, and be prepared to provide proof of, their vaccination status.

We thank all applications for their interest; however, only those shortlisted will be contacted.

How to Apply

Job Types: Full-Time.

Job expires in 75 days.

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