Please login/register to apply for this job.
19 Oct 2021

Full-Time TikTok Lead

Babylist – Posted by Cathleya Anywhere

Job Description

Babylist is looking for a passionate social media expert to take our new and fast-growing Tiktok channel to the next level. You will play a critical role in making Babylist the top TikTok destination for new and expecting parents.

In this role, you’ll get to…

  • Constantly show off your creativity.
  • Launch new ideas quickly.
  • Make a positive impact on parents’ lives.

The ideal candidate is curious and results-driven and can identify and work well with social video content creators. You’ll report to Sr. Editor, Social & Newsletters.

Who You Are

  • You are someone who lives and breathes TikTok. You get lost there for hours and understand the algorithm and native tools.
  • You’re a passionate storyteller who can captivate and engage an audience.
  • You’ve successfully led a B2C TikTok, Instagram, or Snapchat channel through a period of high growth and are excited to do it again.
  • You’ve managed influencers/creators/brand ambassadors and understand how to work with freelancers.
  • You deeply empathize with expecting parents, have an understanding of their pain points and are passionate about helping solve them.
  • You have a “go viral” mentality and know how to maximize content for sharing and engagement.
  • You have a “no task too small” attitude and can roll up your sleeves to get the job done when needed.

What You’ll Do

  • You’ll make Babylist the go-to source for expecting parents on TikTok by hiring and managing top-notch content creators and identifying the right UGC that equally serves our users and business goals.
  • You’ll work directly with our Sr. Editor to define and implement a clear vision for Babylist’s TikTok.
  • You’ll leverage internal, competitor and aspirational brand data and listen to our community to constantly innovate, optimize and evolve our TikTok content.
  • You’ll inform the Babylist team on the impact of TikTok on our users and our business with regular updates.
  • You’ll be 100% hands-on, executing on your strategy by managing, scheduling and publishing all content for the Babylist TikTok.
  • You’ll use your deep familiarity with TikTok to work with creators to make successful original content.
  • You will oversee overall engagement and content moderation.

What You’ve Done

  • Minimum of 2 years hands-on experience in managing a successful B2C TikTok, Instagram or Snapchat channel(s) with at least 250k followers is a must.
  • Experience working with social video content creators/influencers is preferred.
  • B2C social media experience in the expecting parent/parenting space is a bonus.

About Babylist

At Babylist, we help expecting parents get exactly what they need for the arrival of their new baby. We have a large and rapidly growing user base of passionate parents-to-be who are making important purchasing decisions for one of the biggest events in their lives, which is both exciting and overwhelming. Our core product is our universal baby registry. Currently 25% of first-time expecting families in the United States actually create a baby registry at In 2019 over $300 million worth of gifts will be purchased off of Babylist registries.

Why You Will Love Working at Babylist:

  • We get stuff done
  • We have a real impact on people’s lives
  • We’re passionate about our users and we genuinely appreciate them
  • We work at a sustainable pace for long-term success (yes, we’re profitable)
  • We are growing and have meaningful opportunities for career advancement
  • We’re a technological and data-driven business
  • We are doers, but also thinkers
  • We believe in autonomy and reward taking initiative
  • We have smart, experienced leadership that is always open to new ideas


  • Competitive pay
  • Competitive health benefits including company-funded HRA for vision and dental
  • 401(k), FSA plans and disability insurance
  • Flexible, paid parental leave policy
  • Easy access to BART including commuter assistance
  • We work at a sustainable pace. In general we don’t work late or on weekends and most employees WFH every Wednesday.

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

How to Apply

Apply here:

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: Marketing, social media, and tiktok. Salaries: 60,000 - 80,000.

Job expires in 3 days.

114 total views, 1 today

Apply for this Job