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3 Jun 2021

Full-Time Sr. Online Marketing Manager

Latana – Posted by Latana Anywhere

Job Description

As the Sr. Online Marketing Manager, you will be responsible for driving Latana’s demand and customer acquisition opportunities via channel growth in: Paid Social, Paid Search, Display, Retargeting, etc. Your role will be to own and drive all paid marketing campaigns, conversion optimisation, and testing through the Latana website.

You will be the steward of all paid channels for our B2B SaaS software in a growing marketplace. This is a new product with a  distinct advantage over competitors so we are looking for someone who can work with the rest of our marketing team to generate awareness  across multiple channels and drive the pipeline. You will work with a wide range of teams including: design, product, sales, and research to build a performance marketing strategy and also feed insights back into the business.

Your Responsibilities

  • Own the performance marketing strategy and drive the execution of all paid marketing channels for Latana. This includes: Paid Social, Paid Search, Display, Retargeting, etc.
  • Manage and optimise the performance marketing budget to drive effective CPL and CPA numbers across each channel with a focus on ROI targets.
  • Oversee all performance marketing tools including: Google ( Ads, Tag Manager, & Analytics),  Linkedin Campaign Manager, etc ensuring standardised naming conventions as well as effective implementation of tags.
  • Run SEO audits ( SEM Rush) and work with our content team to ensure SEO optimisation.
  • Lead Conversion optimisation testing (A/B, MVT testing) to enhance pipeline performance through our website. Partner with the rest of the marketing team on Web and Digital presence to help drive conversion optimization.
  • Drive email marketing campaigns in partnership with the content team focusing on drip campaigns/ lead nurturing and email conversion (including optimisation of email engagement and KPIs).
  • Lead key website integrations with our CRM ( Hubspot).
  • Partner with our content team to drive key content pieces across paid channels and manage the mix of paid and organic acquisition.

 

Your Skills and Experience

  • 3+ years proven experience in Online Marketing ( B2B experience preferred) driving growth with a strong focus on managing budgets and adhering to acquisition targets. Deep knowledge of all major performance marketing tools and channels.
  • Deeply analytical with the ability to dissect campaign performance and constantly optimise channel growth. Strong experience required in Excel and Google ( Analytics, Data Studio, etc). Tableau and other visualisation tools are a plus!
  • Experience in full cycle acquisition management including: Attribution modelling, lead scoring, drip campaigns, etc. working with our content team to consistently optimise the pipeline.
  • CRM knowledge including Hubspot or Salesforce with a strong emphasis on integrations for pipeline flow.
  • Email marketing experience also required for this role to partner with the rest of the marketing team for email channel performance.
  • Experience with the tools in our marketing toolkit (e.g. SEMRush, Google Analytics, and Contentful) would be ideal.
  • Advanced English language skills, with the experience of running paid campaigns in the US & UK markets.

How to Apply

Please apply directly via our career website: https://latana.com/careers/2765169

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: b2b, Marketing, performance marketing, and SaaS. Salaries: Not Disclosed.

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