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8 Sep 2020

Full-Time Sr. Content Strategist

GoPro – Posted by GoPro San Mateo, California, United States

Job Description

Sr. Content Strategist

About GoPro

GoPro makes it easy for people to celebrate and share experiences. We believe life is more meaningful when shared. We build cameras, software, and lifestyle accessories that help the world share itself in immersive and exciting ways.

GoPro is a global movement whose business is driven by shared experiences. We celebrate diversity. We practice inclusion. We foster belonging. We demand equality. And we share the experiences of individuals and communities who also hold these values as core to who they are. From São Paulo to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.

The Role

The Content Strategy Manager oversees the development of a broad inventory of data optimized creative to deliver a best-in-class content strategy in support of our direct to consumer business goals.

The ideal candidate is an analytical, critical thinker with a long-term vision who can translate insights and opportunities into E-Commerce programs and transactional tactics that get results. We are looking for a forward-thinking candidate who can understand changing markets, get inside the heads of our target customer, distill complex concepts and data, articulate compelling channel strategies, and engage our creative teams.

What You Will Do

    • Propose strategic content models and programming plans for landing pages, products categories, corporate pages and other templates across the site
    • Create UX content strategy support materials such as presentations, template briefs, personas, journey, user flows, etc., to visually demonstrate concepts, align the teams and drive projects forward
    • Partner with UX, UI and visual designers as well as the E-Comm team and web developers to create impactful and measurable customer experiences
    • Utilize data-driven insights, shifts in the market, multi variate testing results and technology advancements to evolve the underlying content strategy, and communicate these changes to the teams.
    • Partner with SEO experts to identify opportunities to increase new visitor traffic and implement relevant content strategies
    • Develop standards and best practices for the creation, management, maintenance, and governance of content, overseeing both editorial and technological processes in an agile environment while ensuring that all content that is published is properly edited and quality controlled
    • Ensure that content quality and messaging is measured and evaluated on an ongoing basis using research and data to ensure ROI on content production and conversion effectiveness
    • Establish and maintain a workflow for requesting, creating, publishing, evaluating, and retiring content
    • Evangelize the benefits of a cross-channel content strategy and ensure content is utilized cross-functionally with other channels where applicable
    • Develop and maintain a robust content calendar outlining new content development as well as optimization of existing content
    • Ensure that the following best practices are being met: conduct content audits to assess and evaluate content quality, conduct competitive analyses of content, and prepare gap analysis to identify new content to be developed to reach audiences targeted by the E-Comm team.
    • Meet specific annual KPI goals for content

Skills We’re Stoked About

  • 7+ years of content development experience
  • Strong background in ecommerce retail
  • Proven ability to drive change and results through influential leadership skills
  • Deep understanding of current and future digital trends across platforms
  • Solid background in UX, SEO and SEM principles and methodologies
  • Effective verbal, writing, strategic thinking, conceptualization, presentation and facilitation skills
  • A proven track record of successfully strategizing and executing digital programs that drive business growth
  • Proven ability to effectively manage multiple projects in a dynamic environment
  • Team player and positive attitude a must
  • Detail-oriented and organized
  • Ability to work in a high-stress, fast-paced environment

GoPro Highlights

  • Fully-stocked kitchen with snacks galore
  • Get your very own GoPro (Mounts and accessories included)
  • Discounted employee stock purchase plan (ESPP)
  • Pre-tax and Roth 401(k) options
  • Discretionary Time Off
  • 12 weeks paid Parental Leave for new parents
  • Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
  • Life insurance and disability benefits
  • Employee commuter shuttles
  • LiveHealthy gym reimbursement
  • Innovative wellness programs and on-site fitness classes

GoPro is an Equal Opportunity Employer.

How to Apply

Please use this link to apply:

Job Types: Full-Time.

Job expires in 25 days.

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