Please login/register to apply for this job.
13 Mar 2023

Full-Time Sr Analyst, Digital Marketing

Dawn Kelleher – Posted by Dawn Kelleher Boston, Massachusetts, United States

Job Description

Senior Analyst, Digital Marketing

About Dreyfus

Dreyfus is one of the largest, most trusted cash and liquidity managers with nearly 50 years of history building innovative liquidity solutions. We deliver powerful, lasting liquidity solutions to clients and institutional investors for end-to-end cash management. By combining specialized cash investment expertise with a full range of product solutions, we help investors navigate an increasingly complex liquidity landscape.

Our liquidity solutions span all major asset classes, including prime, Treasury, US government, municipals, and short duration fixed income. The breadth of our capabilities and attention to each clients’ unique investment challenges help to provide a holistic strategy and seek to maximize yield through cash segmentation. We relentlessly pursue clients’ operating, core and strategic cash needs through end-to-end client solutions and myriad vehicle types including domestic and offshore money market funds, separately managed accounts and a sub-advised ultra-short exchange-traded fund (ETF).

About Mellon

Driving client outcomes through perspective, precision, and partnership. Mellon is a global leader in index management and one of the world’s largest institutional index managers by assets under management. Since 1983, Mellon’s dedication to precision and client partnership has gone beyond the benchmark. Our storied history of innovation can be tracked back to the 1970s to founders William Fouse and Thomas Loeb, who are widely recognized as pioneering developers and champions of indexing. Armed with perspective earned from 40 years of experience, Mellon manages money for many of the world’s most sophisticated clients, proving that index investing requires an active mindset.

We’re seeking a future team member for the role of Senior Analyst, Digital Marketing to join our Marketing team. This role is located in Boston, MA or Pittsburgh, PA – HYBRID.

In this role, you’ll make an impact in the following ways:


  • Coordinates activities across digital marketing channels.
  • Monitors and analyzes key metrics and performs email, social, and online campaign reporting.
  • Supports the Digital Marketing Manager in developing and building SEO strategies, including optimizing keywords in content marketing projects.
  • Collaborates with team members on cross-functional initiatives and coordinates the integration of creative and technical elements into final campaigns/projects.


  • Completes routine web updates, postings, and general maintenance for Dreyfus and Mellon websites as well as Dreyfus micro-sites.
  • Assists in implementation process relating to current and future online needs; including web design/navigation, online advertising (banners, landing pages, animated GIFs, etc.) and page publishing.
  • Updates content and makes basic layout/structure changes. Runs monthly expiration reports to ensure compliance review occurs for expiring assets and all content is current.


Social Media & Email Marketing

  • Publishes content across Mellon and Dreyfus’s social channels.
  • Contributes to brand and ambassador social editorial calendars.
  • Analyzes user engagement (e.g., reach, post impressions, engagement rate).
  • Monitors our social channels and escalates any issues, as needed.
  • Assists with the development of email campaigns including newsletters, webcasts, and event invitations.

To be successful in this role, we’re seeking the following:

  • Bachelors Degree in Digital Marketing, Marketing, Communications, or related field preferred.
  • 3-5 years’ experience working within corporate brand, web, and social media standards.
  • Experience with basic web and graphic design software (HTML/ CSS, Dreamweaver).
  • Possess a deep understanding of how social networks operate and professional experience developing social media campaigns.
  • Familiarity with SEO best practices to increase our brand awareness and drive qualified traffic to our sites.
  • Experience with analytical and reporting tools (Google Analytics, Adobe Analytics).
  • Experience with social media management tools preferred (Hootsuite, Hearsay, Sprinklr).
  • Experience with content management systems (CMS). Experience with Adobe Experience Management (AEM) a plus.
  • Experience with Marketing Automation Platforms (Marketo) a plus.
  • Highly detail-oriented and organized with the ability to work under pressure of deadlines and shifting priorities in a fast-paced environment.
  • Experience collaborating on projects with cross-functional teams (front-end developers, back-end developers, content managers and project managers).
  • Possess exceptional communication skills, be highly organized, be committed to a team environment and maintain a professional demeanor.
  • Experience in Financial Services is preferred.

At BNY Mellon, our inclusive culture speaks for itself. Here’s a few of our awards:

  • Fortune World’s Most Admired Companies & Top 20 for Diversity and Inclusion
  • Bloomberg’s Gender Equality Index (GEI)
  • Best Places to Work for Disability Inclusion, Disability: IN – 100% score
  • 100 Best Workplaces for Innovators, Fast Company
  • Human Rights Campaign Foundation, 100% score Corporate Equality Index
  • CDP’s Climate Change ‘A List’

Our Benefits:

BNY Mellon offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves that can support you and your family through moments that matter.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer – Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

Bring your ideas. Make history.
BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world’s top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration. Known as the “bank of banks” – 97% of the world’s top banks work with us as we lead and serve our customers into the new era of digital.

With over 238 years of rich history and industry firsts, BNY Mellon has been built upon our proven ability to evolve, lead, and drive new ideas at every turn. Today, we’re approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself. This is what #LifeAtBNYMellon is all about.


How to Apply

Apply online:

Job Categories: Equal Opportunities. Job Types: Full-Time.

Job expires in 22 days.

25 total views, 4 today

Apply for this Job