Job Summary: The Social Media Strategist will develop, create, implement, and maintain Bud & Mary’s social media presence across Facebook, Instagram, Twitter and YouTube. This position will serve as a collaborator in Bud & Mary’s marketing-related and creative strategy building, as well as planning and curating the look and tone of our social media content. The Social Media Strategist will need to have strong organizational skills, as they will be required to manage multiple projects at once. This position will work directly with the executive team to help drive engagement and sales. This position reports directly to the Director of Products of B&M.

Core Competencies: Bud & Mary’s ensures consistent employee performance expectations are set across our organization by utilizing a set of Company Core Competencies. All employees are expected to perform their roles by meeting the expectations set forward within the core competencies as the needs of the business demands.

Duties:

• Support Social Media strategy across a multitude of publishers, including, but not limited to, Facebook, Instagram, Twitter, and YouTube
• Be capable of producing attractive and effective designs with strong composition in a wide range of styles
• Understand and be able to follow style and branding guides
• Demonstrate strategic insight to develop and implement long term execution plans for business objectives
• Display organizational capabilities to track progress, execution and consistency of campaigns
• Exhibit solid communication skills in order to effectively present strategic and tactical plans to internal teams
• Development and execution of email and text marketing program, including segmentation, testing, and deployment, and continual evaluation of potential for improvements.
• Own the social content calendars across brands. Strategize, write copy for, and manage content in accordance with each aspect of the business’ Social Media calendar ● Develop strategic recommendations for social media opportunities including goal-setting, campaign initiatives, tactical planning, and boosting strategies
• Possess well-developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums
• Partner with the leadership team to guide social media growth and to create more social-friendly, top-of-funnel content that drives engagement, in addition to fostering a community of brand loyalists
• Track, measure, and report on all content work each month using analytical software Ensure that the social performance is continuously delivering high-quality results and reporting
• Create organic social media tests to try out new formats
• All other job duties as assigned

Qualifications:

• Bachelor’s Degree in Marketing or equivalent
• 2-5 years of proven experience in creating and executing social strategy including marketing campaigns, brand engagement, community management, and graphic design ● Experience managing content for Facebook, Instagram, Twitter, and YouTube at a minimum
• Proficient in Illustrator, Typography, Photoshop, Canva and other relevant software ● A proactive self-starter, strategic thinker with the ability to conceive, implement and execute ideas
• Superior written and verbal communication skills, as well as the ability to effectively work with senior management
• Excel at communicating big ideas and leading meetings and presentations ● Expertise in all areas of brand communication, including writing decks and recaps ● Curiosity about social media and interest in testing new platforms, formats, and types of content as they emerge.

Other Requirements:

• Must be at least 21 years of age
• Must be able to obtain proper badging as required by the state of MA ● Must be able to work a flexible schedule that includes occasional evenings, weekends and holidays

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://budandmarys.isolvedhire.com/jobs/345888-165502.html