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23 Aug 2023

Full-Time Social Media Manager

29 Design Studio – Posted by Maureen Ballatori Rochester, New York, United States

Job Description

29 Design Studio is a creative agency for food, beverage and agriculture brands. We excel at helping brands grow by advising and collaborating with our clients in the areas of big-picture strategy and day-to-day marketing and design.

Our Social Media Manager must be independently driven and able to push a project forward on your own, while also able to work productively and harmoniously in a group. You’ve got to think at a 10,000-foot view, but also be willing to sweat the small stuff. No egos allowed, and no task is too small!


Your average day may include:

  • Driving the overall social media pillar of business for the agency including writing content, requesting/directing creative assets, and leveraging trends.
  • Writing smart and engaging social media captions in a variety of voices, for a variety of clients
  • Staying up-to-date on best practices and strategies for the most popular digital tactics
  • Adapting tone and writing style with various clients, platforms and target audiences
  • Shooting and editing short form video content
  • Collaborating with the creative team on social media visuals
  • Planning big picture social media strategies and campaigns with the creative and strategy team
  • Understanding new social media platforms and advising clients on using them
  • Engaging on-platform on behalf of clients
  • Participating in and supporting various company activities such as cross-functional skill sharing and internal initiatives
  • Scheduling social media posts into a scheduler (we use Sprout)
  • Moderating social content on brand pages and reviewing user-generated comments and posts in a quick and timely manner. Escalating content, when appropriate, to internal and client stakeholders.
  • Gathering strategic and community insights to inform future content
  • Leading internal and external brainstorming sessions for a variety of brands
  • Working alongside project managers and account coordinators to manage your time and deliverables


A creative strategic thinker with/to:

  • Expertise in social media management including Facebook, Instagram, TikTok, Pinterest, X, LinkedIn, etc.
  • The ability to implement our clients’ overall social media strategies
  • Identify and jump on relevant trends and hashtags
  • Experience working within brand guidelines
  • The ability to define and monitor the most important social media KPIs by client
  • Monitor and evaluate social media and marketing analytics
  • Write in different tones of voice from spirited and fun to serious and polished
  • The ability to track and articulate social media trends to the team and to clients
  • Skills to manage multiple projects simultaneously
  • An innovative approach with continuous recommendations for new creative channels, technology, approaches, or assets for campaigns
  • The ability to balance innovative approaches with business objectives
  • A portfolio representing a range of design writing styles and diversity of projects


  • 4+ years of experience creating social media content for clients at an agency or in an in-house role
  • Food and beverage industry experience is a plus
  • Experience creating blog, newsletter, and website content is a plus
  • Photography skills are a plus
  • Self-starter and team player
  • Critical thinker with excellent problem-solving skills
  • Outstanding multitasking, organizational and time management skills
  • Great interpersonal and communication skills

This is a hybrid role with our Rochester, NY office as your home base.

29 Design Studio recognizes that design/marketing has a diversity issue, and we believe that diverse teams make for better work and services. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

Please apply with a copy of your resume, a cover letter, and a link to some work samples.

JOB TYPE: Full-time

SALARY: $45K – $50K per year


  • Flexible schedule
  • Health insurance
  • Unlimited paid time off
  • Parental leave

SCHEDULE: Monday to Friday

LOCATION: Hybrid/Remote in Rochester, NY 14609: Must be able to reliably commute or planning to relocate to the greater area before starting work

Share this role online (there may be a referral fee*)

How to Apply

Apply on Indeed. https://www.indeed.com/job/social-media-manager-34f96b5e695c67ac?_gl=1%2Amm257a%2A_gcl_au%2ANzA5ODgxODk0LjE2OTIyOTM1MDU.&from=iaBackPress  

Job Types: Full-Time. Salaries: Not Disclosed.

Job expires in 52 days.

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