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11 Sep 2021

Full-Time Senior Product Marketing Manager, Accessories and Lifestyle

GoPro – Posted by sasin United States

Job Description

Job Title: Senior Product Marketing Manager, Accessories and Lifestyle

Location: Remote USA – This role can be performed anywhere from the United States.

GoPro requires that all onsite visitors and workers be fully vaccinated for COVID-19. Vaccination is not required to perform this role, but you will not be permitted to visit GoPro’s office locations if you are unvaccinated. An exception to this rule may be made if you qualify for an approved accommodation.


About GoPro

GoPro makes it easy for people to celebrate and share experiences. We believe life is more meaningful when shared. We build cameras, software, and accessories that help the world share itself in immersive and exciting ways.

GoPro is a global movement whose business is driven by shared experiences. We celebrate diversity. We practice inclusion. We foster belonging. We demand equity. And we share the experiences of individuals and communities who also hold these values as core to who they are. From Bucharest to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.

The Senior Product Marketing Manager, Accessories and Lifestyle role will serve as a category expert and voice of the GoPro consumer.   This position will manage the product marketing strategy of our lifestyle, mounts and accessories categories and drive execution through our marketing organization.   This role will transform the product offering into a clear, compelling narrative that inspires users into GoPro’s full product ecosystem.


What You Will Do

  • Define differentiated positioning/messaging for GoPro lifestyle and accessory products based on consumer insights, and land it across all communications channels.
  • Partner with product management, direct-to-consumer, sales, and multiple cross functional marketing and creative teams to ensure we have cohesive, customer centric thinking and execution across GoPro’s full product ecosystem
  • Develop and manage global consumer go-to-market plan for GoPro’s lifestyle products, accessories and mounts; from defining purposes, goals, and strategies, to measuring results and ROI
  • Manage various product marketing launch initiatives including development and coordination of sell in materials, launch plans and programs
  • Partner with research and analytics to gather learnings for new products in value proposition, feature priorities, pricing, market sizing and target audience
  • Represent and evangelize GoPro’s full end-to-end experience at internal and external events
  • Present to executive leadership go-to-market plans for all product launches in the categories


Skills We’re Excited About

  • BS/BA degree; MBA a plus
  • 8-10 years of experience in marketing, 3 years of experience with branded apparel or soft goods
  • Solid experience and proven track record in go-to-market planning, launching soft goods/apparel, product and/or integrated marketing and partnering with wide range on internal disciplines
  • Ability to solve complex problems, work through difficult issues and recommend innovative solutions
  • Skilled in researching and interpreting data and draw logical, actionable conclusions
  • Thrives in a fast-paced environment. Embraces ambiguity and drives clarity where there’s confusion
  • Thrives in working across cross-functional teams, including Product, Direct to Consumer, Sales, Marketing, and Consumer Insights
  • High level of organization and project management experience
  • Strong communication and presentation skills across all levels of the organization including senior leadership

GoPro Highlights

  • Get your very own GoPro camera + gear
  • Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
  • Life insurance and disability benefits
  • Generous time off policy
  • 12 weeks paid parental leave for new parents
  • Pre-tax and Roth 401(k) options
  • Discounted employee stock purchase plan (ESPP)
  • LiveHealthy monthly wellness reimbursement
  • Innovative remote-friendly wellness classes and events
  • Flexible work arrangements
  • Professional + personal development opportunities, i.e. LinkedIn Learning
  • Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)


We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just and happy world. GoPro is proud to be an Equal Opportunity Employer.

The ranges added below are for Colorado-based hires only and will be dependent on candidate experience. Pay ranges for candidates in other locations other than CO may differ. Pay range: $130,900-$154,000.


How to Apply

Please apply through the following link:

Job Types: Full-Time.

Job expires in 29 days.

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