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22 Feb 2022

Full-Time Senior Product Manager, User Growth

Hornet – Posted by Kyra_Stein Anywhere

Job Description

Founded in 2011, Hornet is the world’s queer social network with over 30 million diverse users, providing a safe and global home for the LGBTQ+ community. Hornet has disrupted dozens of markets to become the number 1 queer app and is rapidly expanding its sizable user base across Europe and the United States.

We are driven to create and expand a safe place for the community to enjoy the entire spectrum of queer life and friendships – casual meetups and lifelong relationships, political advocacy and personal expression, mental support and sports buddies, intellectual chat, and silly memes. Every day, we strive to reimagine what a queer app can be and how it can better serve our community. Our diverse team spans the world, bringing together a wide range of perspectives and incredible talent.

 

Do you want to join Hornet? We are looking for a strategic, entrepreneurial growth leader to lead our User Growth efforts at Hornet, starting immediately. This role requires a deep understanding of the entire spectrum of queer users, so we prefer that you already have a familiarity with Hornet and the LGBTQ+ community, and are looking specifically for the chance to push the space forward.

 

Your Tasks

The focus of this role is product-driven growth, not paid user acquisition, so we are looking for candidates that have successfully scaled user bases in the past, without relying on ad spend.

  • You will take a leadership position within Hornet’s Product and Growth organization, managing all user growth efforts at Hornet
  • You will own Hornet’s product roadmap for user growth, working closely with our Head of Product, Head of Engineering, and executive team
  • You will evangelize a hypothesis-driven, test/measure/iterate growth process throughout the entire Hornet organization
  • You will own and report all critical user growth drivers, including user acquisition, retention/churn, engagement, and resurrection
  • You will define Hornet’s user growth strategy, including customer segmentation, market entry, app store optimization, and product marketing
  • You will draw on your experience to select and implement the most effective out of a wide range of user growth tactics, from A/B testing to CRM campaigns to referral/viral mechanics to SEO
  • You will work directly with our Data team to oversee all analysis projects related to user growth
  • You will contribute to direct product management when necessary, writing specs and managing product development teams (engineering, design, data) to ship user growth projects in our product
  • You will speak directly to our current and potential users as necessary, to glean qualitative insights helpful to your growth agenda

 

Your Profile & Experience

  • You have 3+ years of experience in a product management or growth role at a fast-growing startup, preferably in the consumer space
  • You have a track record of working directly with design and engineering teams to ship product enhancements that drive meaningful, verifiable increases in key product metrics
  • You are highly quantitative, adept at deciphering complex user data to draw insights into growth opportunities, as well as measuring the results of carefully structured experiments; ideally, you have at least some familiarity with SQL
  • You are highly entrepreneurial, comfortable working at an intense pace with minimal resources; you know how to drive growth through the product, without relying on extensive marketing budget
  • You are ready to step into a leadership role within a fast-growing organization, working cross-functionally and coaching where necessary to refine Hornet’s growth process
  • You feel comfortable working in a remote team at high efficiency
  • You are passionate about Hornet’s mission and have a strong understanding of the LGBTQ+ community

 

Our Benefits

  • You will be part of our mission to provide a safe space for the LGBTQ+ community
  • We offer a flexible work environment where you can work remotely
  • We have central hubs in Los Angeles and Cape Town if you like to head to the office
  • We have quarterly product meetups in person
  • All Team Hornet gets together once a year in attractive locations to meet up with remote colleagues

 

Do you want to become a part of HornetTo apply, please submit your resume. We do not ask for cover letters, but we give bonus points to candidates who can articulate their passion for our mission in a concise (1-2 sentence) statement.

 

We are looking forward to hearing from you! Do not hesitate to reach out if you have any questions.

 

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our team members and a better product for our users and community.

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How to Apply

Please apply through our website: https://hornet.com/about/jobs/#op-478232-senior-product-manager-user-growth

Job Categories: LGBT. Job Types: Full-Time. Job Tags: A/B test, Growth, product management, product manager, and user growth. Salaries: Not Disclosed.

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