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16 May 2022

Full-Time Senior Marketing Manager

Lookingglass Theatre Company – Posted by jjonesoliver Chicago, Illinois, United States

Job Description

A member of the marketing team, the Senior Marketing Manager will collaborate with the  Director of Marketing to support administration, project management, and operations of all  marketing department activities. The Senior Marketing Manager plays a pivotal role in all  single ticket and subscription campaigns, external communications, and audience  development initiatives. This position plans and executes marketing initiatives and events;  and contributes to projects for the Artistic, Development, and Education Departments. The  Senior Marketing Manager also works closely with colleagues focusing on  audience services, group sales and press, as well as external contractors including project  managing a graphic designer, advertising agencies, photographers, videographers, and web  developers.  

Primary Duties and Responsibilities 

Advertising & Promotions  

  • Manage email campaigns from start to finish; build patron lists in ticketing  system, draft and program email copy and layouts, and send emails 
  • Coordinate execution and fulfillment of ad campaigns and all art with ad agency and  Graphic Designer 
  • Initiate and maintain promotional partnerships 
  • Conduct market research to identify new revenue and audience opportunities Organize promotional collateral distribution campaigns 
  • Schedule and assist with department photo/video shoots 
  • Create/monitor ad campaigns in Google AdWords
  • Work with the box office in maintaining discount codes, offers, and ticket mailings Manage direct mail lists and fulfill list trade requests 

Institutional Publications and Communications  

  • Compose and maintain website copy, updates, and content via WordPress Draft website pages for all Lookingglass activities in coordination with webmaster  Run all social media platforms including Facebook, Twitter, Instagram, YouTube, and  LinkedIn. Create new and engaging content across all sites. 
  • In collaboration with Graphic Designer and other departments, manage show  program content, layout, proofing, and distribution, manage show program content,  layout, proofing, and distribution 
  • Work with the Department of Curiosity to develop marketing strategies to support  camps, classes, and all educational programming; manage the execution  of Department of Curiosity marketing campaigns  


General Marketing  

  • Plan, organize, and execute marketing events including press openings, season kick off, and membership events. Provide on-site event support (including set up and tear  down).  
  • Represent the company at public events as needed 
  • Perform basic functions within Spektrix ticketing system database  Manage department invoices, finance tracking, and reporting 
  • Other duties as assigned 



  • Participate in organization-wide anti-racism work and incorporate and anti-racist lens  into daily practice. Lookingglass recognizes that we have much to do as we work  towards being anti-racist and being a more equitable institution. This work, by the  

Board, Ensemble, and staff, is ongoing and is publicly reflected here: Anti-Racism,  Equity, and Inclusion Statement – Lookingglass Theatre Company. 


  • Proven experience in marketing, communications, or non-profit administration  preferred  
  • Excellent written, oral, and presentation communication skills  
  • Proficiency in social media campaign management across platforms  Experience in web content administration (WordPress a plus)  
  • Familiarity with execution of email marketing campaigns  
  • Possess search engines, web analytics, and business research tools acumen  Solid computer skills, including Microsoft Excel, web analytics, and Google Adwords  Working knowledge with CRM programs  
  • Ability to manage multiple tasks simultaneously, to work independently and in a  team  
  • Adequate knowledge of data collection methods (e.g., polls, focus groups, surveys) Knowledge of excel and basic budgeting and reconciliation  
  • Attention to detail and accuracy 
  • Availability to work occasional evenings and weekends as necessary  Ability to work remotely with Lookingglass provided equipment day-to-day, except for  in-person events (approximately 15-20 per year)  

Compensation: $50,000  



  • Health Insurance (choice of PPO or HMO; Organization covers the cost of 95% of the  HMO plan. If PPO plan is elected, staff member pays the difference between the PPO  plan and 95% of the HMO plan. This is reevaluated annually in July with the adoption  of the health plan). 
  • Vision & Rx plan; 
  • 12 paid holidays (including Juneteenth and Election Day); Vacation, Personal, Sick and floating holidays, including birthday. 
  • In recognition of the unplanned costs incurred by working from home, employee may  be eligible for a monthly reimbursement of $30.00 to be evaluated and paid  quarterly. Eligibility will be based on the evolution of Lookingglass’ work from home  policies and availability of and access to Lookingglass-provided work resources for  this position, such as a brick-and-mortar office space. 
  • Current COVID-19 vaccination is mandatory before onboarding, unless a reasonable  accommodation is requested and granted in accordance with Lookingglass policy. 

Lookingglass Theatre Company is an Equal Opportunity Employer. We provide equal  employment opportunities (EEO) to all employees and applicants for employment without  regard to race, color, religion, gender, national origin, age, genetics, or status as an  individual with a disability. We welcome applications from all qualified applicants. 


How to Apply

APPLICATION PROCEDURE  To be considered, please send cover letter, resume and three (3) references to Maggie  McNamara, Director of Marketing, at with “Senior  Marketing Manager” in the subject line. Applications will be accepted on a rolling basis until  the position is filled.

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 40,000 - 60,000.

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