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14 Sep 2021

Full-Time Senior Director of Advertising Sales

Autostraddle.com – Posted by Autostraddle Anywhere

Job Description

Autostraddle is looking for an ambitious and experienced salesperson to amp up our presence in the advertising space in a leadership role as the Senior Director of Advertising Sales.

The ideal candidate will be a personable, detail-oriented project manager and problem solver, able to work independently towards shared goals and build meaningful relationships with internal and external stakeholders. You’ll be a talented written and oral communicator who gets excited about brainstorming and developing creative, unique brand partnerships, and be a self-starter who’s able to jump right in on a significant workload.

You will be working remotely with a small team of 9 full-time employees across the country, but will occasionally be required to meet with clients in-person, and therefore ideally you will be located in Los Angeles, New York City, San Francisco or the surrounding regions. Although other team members will assist you with brainstorming, sponsored content and visual design, you will be the only full-time employee devoted to Advertising Sales.

Historically we have relied on revenue from subscribers and events to comprise our budget, but we are looking to shift towards a model that relies equally, if not moreso, on advertising. This is our first full-time position dedicated solely to advertising, and your work will enable our company to continue providing community and reliable employment for LGBTQ+ people, and prove the incredible viability of the queer market to brands worldwide.

Responsibilities will include:

  • Putting together media packages and pricing for RFPs.
  • Researching and cold-calling prospective advertisers (national and regional) consistent with our target demographic.
  • Building relationships with prospective and current advertisers.
  • Effectively articulating and communicating the Autostraddle brand through marketing materials and proposals.
  • Attending in-person meetings, conferences and events as necessary.
  • Project managing our team members and external contractors involved in the execution of a campaign from concept to completion.
  • Providing recap decks to demonstrate ROI to clients post-campaign.
  • Selecting and managing our ad insertion platforms for programmatic and direct campaigns.

The ideal candidate’s background will include:

  • 2+ years of proven expertise and experience working in digital ad sales.
  • An understanding of the current ad sales marketplace, as well as current trends in LGBTQ media, podcasting, women’s media, publishing and social media.
  • Prior business development, content strategy or a marketing role, ideally in the advertising sales digital marketing sector.
  • Familiarity with digital ad technology and current industry trends.
  • U.S. residents only.

While not required, we would also be interested in candidates with the following attributes. If this is you, please let us know in your application!

  • A network of contacts at relevant brands and agencies.
  • Proficiency in Slack, Airtable, Google Analytics, Jetpack / WordPress Stats, the Adobe Suite and/or Parse.ly.

About Working at Autostraddle

Founded by a group of friends using a queen bed as a desk in a cramped Morningside Heights apartment, Autostraddle has since grown to a leading media company financed primarily by the support of our passionate community of readers. We are dedicated to creating stable and supportive opportunities for employment, contract work and self-expression for LGBTQIA+ people. Aside from our annual staff retreat, our office is entirely remote with a full-time team of 9 employees, as well as numerous part-time and freelance workers.

You are largely able to set your own hours with the expectation that they will overlap with required meetings and the hours of other team members as much as possible.

Compensation:

  • Salary negotiable based on experience, starting at $50k/year + 10%-30% commission on ad sales (for an idea of what you can expect in commission, your Q1 sales goal is $100k)
  • Medical, dental and vision insurance for employee and dependents
  • 401(k) after six months of employment
  • Unlimited PTO

How to Apply

You can apply using our application form on Autostraddle.com

Job Categories: LGBT. Job Types: Full-Time. Salaries: 80,000 - 100,000.

Job expires in 31 days.

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