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10 May 2022

Full-Time Senior Digital Experience Director

ymcapkc Tacoma, Washington, United States

Job Description

Why Work for the Y?

The YMCA focuses on empowering young people, improving health and well-being, and inspiring action in, and across our communities.

As the Senior Digital Experience Director, you will be responsible for leading the successful development of strategy and management of digital platforms including, but not limited to, online, mobile, social, email, text, search, display, interactive, platform integration, and digital content development. You will use digital platforms to advance the Y’s cause and strategic priorities of member experience, program and staff experience, community building and philanthropy.

If hired for this position, you will serve as the bridge between IT and the Marketing and Communications team to effectively evolve, optimize and support the YMCA’s advanced digital presence and marketing technologies. You will develop, prioritize, articulate and lead the implementation of a future vision for digital space that aligns marketing technology with organizational priorities, improves process and performance, streamlines marketing and communications and crafts new digital business models.

You will provide leadership and vision to develop strategy and the execution of a revenue-driven website, with accountability to results in membership enrollment, program registration, staff and volunteer recruitment, and online donations. You will also drive and lead collaborative and forward-thinking relationships with digital partners and internal departments, and work collaboratively with the marketing and communications team to ensure brand and voice consistency.


  • Bachelor’s degree in integrated marketing, communication technology, new media or related field or equivalent knowledge and experience.
  • Eight years of successful experience in full stack, multi-channel digital marketing, web design and management, analytics, and demand generation.
  • Deep experience with campaign and experiential marketing that brings expert understanding of the intersection of offline and online user experiences.
  • Robust knowledge of content development with an ability to collaborate with copywriters and marketing communications to elevate all forms of media, marketing, and technology.
  • Proven ability to be an innovative, creative, proactive, and self-directed team player who works in a fast-paced environment and meets deadlines.
  • In-depth knowledge and effective use of major social media platforms to build community engagement, multi-center ambassadorship, and (DEI)
  • Experience in marketing planning, strategy and workflows, business process design, behavioral marketing, and data mining and analysis.
  • Experience analyzing and using data to inform decisions. Strong analytical and problem-solving skills.
  • Experience with Pardot, Marketo, HubSpot, or other demand generation platforms. Preferred experience with Salesforce.
  • Experience managing, budgeting, and testing all paid digital advertising, including display and search; establish partnership with digital experience team to elevate organic SEO on web assets.
  • Deep understanding of demand generation, UX, and UI on app-based and other digital platforms, channels, and social networks.
  • Experience with human-centered design preferred.
  • Proficient in the practical application of MS Office suite, including Teams and Zoom.
  • Excellent written, verbal, and visual communication skills including ability to compose content, write and edit compelling stories, and provide brand stewardship on the YMCA tone of voice.
  • Ability to draft statements of work, develop RFPs, scope of service, and complex business correspondence in the evaluation of new tools and systems.
  • Commitment to valuing and promoting diversity and contributing to an inclusive working and learning environment.
  • Able and willing to complete online Child Abuse Prevention training on the first day, and other online and in-person training as required.

Starting Wage:  Up to $125,000 annually – DOE

Hours: Full-Time-Exempt – 40 hours per week This is a hybrid/remote position.

Benefits: Medical/Dental/Vision benefits package, Retirement Savings Plan, Employee Assistance Plan (EAP), Life and Long Term Disability benefits, Paid Time Off (PTO), Extended Leave Plan (ELP), a family membership to the YMCA of Pierce and Kitsap Counties, training and professional education, YMCA program and merchandise discounts (up to 50%), employee referral bonus program, the opportunity to participate in a retirement savings plan and more!

How to Apply

Please apply directly via the hyperlink to our application page!

Job Categories: Equal Opportunities. Job Types: Full-Time.

Job expires in 33 days.

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