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8 Jun 2022

Full-Time Senior Demand Generation Manager

lythorecruit – Posted by lythorecruit Anywhere

Job Description

Does this sound like you?
You’re skilled in demand generation strategy and execution across paid media, website, and database marketing. You’ve managed agency relationships for PPC but are also comfortable doing the hands-on work of creating ad campaigns, landing pages, email marketing, and more. You understand that long-term marketing effectiveness requires a balanced diet across paid, earned, shared, and owned media.

 

You’ve got 5+ years in Marketing and have driven demand generation results before and can quote the data to prove it. You’re comfortable owning a pipeline number, you’ve got a couple ideas on how to improve conversion on this page, and you’re skilled in marketing automation (we use Pardot, but experience with Hubspot or Marketo counts). You may not be an ABM expert, but you can explain that it’s an approach, not just a toolset.

 

You collaborate well with Sales Development and Account Executive teams, teaming with them and sales leadership to drive the behaviors that make your campaigns successful, and working with Revenue Operations to ensure that our systems help us all succeed. And if you also have empathy for the creative and brand teams we serve – whether you’re a creative yourself or not – you might just be the Lythonian we are looking for!

 

What you’ll do here:

  • Work across the marketing mix and with Sales to hit pipeline targets.
  • Own a pipeline number and report regularly on progress towards that goal.
  • Manage paid media (LinkedIn, Google, and Bing at present; open to other channels) in conjunction with our agency. You’ll manage that agency relationship as well.
  • Work with and mentor our Campaign manager to drive results from database marketing, both transactional and and nurture.
  • Team up with other marketers – Product Marketing, Content & Creative, and others – on both sides of the Atlantic (we’re based in Raleigh, NC but have team members in Amsterdam as well as across several US time zones)

 

Who we are:

We are a growing, international software company that is obsessed with helping marketing and creative teams spend less time coordinating, so they can focus on creating! We started as the first online proofing solution and evolved to a full marketing resource management platform. We’re a remote-first company with employees working from home across the United States and the Netherlands. We have drop-in workspaces in Raleigh, North Carolina and Amsterdam, where we can collaborate and maintain personal connections as needed. We are a group of passionate, curious, and unique individuals who value transparency and continuous development.

 

Why become a Lythonian?

We know that our people are what make us great! We continue to invest in resources and programs to support the wellbeing and growth of each Lythonian, both professionally and personally.

  • Benefits:We offer diverse benefits to support the health, wellbeing, and futures of our people and their loved ones, including: unlimited PTO; paid parental leave; paid gender transition leave; “Summer Fridays” (half-days on Fridays during the summer months); medical, dental, vision, disability, life, and accident insurance; EAP services; and 401K with match.
  • Remote Work & Flexibility:We are a “Remote First” workplace, where Lythonians have the flexibility and autonomy to balance work and personal needs. We care about the work you deliver, not the hours you spend online.
  • Room for Growth:We love to see our team grow and thrive! In our current stage of rapid growth, there are plenty of opportunities to develop in your career and/or learn new skills.
  • Values We Live By:Our overarching value is “Let People Run”, and this guides every decision we make. We recognize that people perform their best when they are provided the resources they need in combination with ownership and autonomy to make an impact!
  • Diversity & Inclusion:We don’t just accept differences, we celebrate them! We are a diverse group with people from all over the world, and our priority is to foster a safe and welcoming environment for all. We have a dedicated committee that focuses on diversity, equity, and inclusion at Lytho and have implemented initiatives such as creating a gender transition leave policy and including Juneteenth as a company holiday.

 

EEO + Accessibility:

Lytho is proud to be an Equal Employment Opportunity employer, as we know that diverse characteristics, backgrounds, thought processes, and viewpoints lead to innovation and growth! We are committed to fostering a safe and inclusive environment for all Lythonians to bring their authentic selves. If you need assistance or reasonable accommodation, please contact Human Resources at questions@lytho.com

 

#LI-Remote

How to Apply

Visit our website to submit your application!!

Job Types: Full-Time.

Job expires in 71 days.

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