Senior Communications Specialist – Social Media
Job Description
Department Summary:
As the chief communications organization for the University of North Texas, the Division of University Brand Strategy and Communications collaborates with internal and external partners to:
- Advance and protect UNT’s institutional identity and reputation.
- Reinforce and grow UNT’s brand in graphics, images and words.
- Increase UNT’s visibility in public and in the higher education marketplace.
- Support UNT’s student recruitment, retention and graduation goals.
- Strengthen UNT’s relevance and value to key audiences, including alumni, donors, faculty and staff members, and encourage community engagement.
Position Overview:
To support the mission of the university by writing and managing content for the university web site and institutional social media which markets UNT to key audiences, promotes the image of the institution to internal and external constituencies and helps increase undergraduate and graduate enrollment and retention; to develop, organize and create social media content that will maximize the University of North Texas’ exposure; and other responsibilities as assigned.
Minimum Qualifications:
Bachelor’s Degree in related field and three years of experience in writing and/or editing publications; or any equivalent combination of experience, education, and training.
Knowledge, Skills, and Abilities:
- Ability to conceptualize, write and edit strategic, accurate and concise content for university audiences.
- Ability to work under pressure, meet deadlines, conduct multiple tasks and maintain effective working relationships
- Ability to communicate effectively, both orally and in writing
- Ability to visually inspect print and online copy when self-editing or editing the copy of others
- Works effectively within a team and effectively works closely with other staff, faculty, and students toward a common goal.
- Extensive knowledge of spelling, grammar, punctuation and Associated Press and Chicago Manual styles.
- Knowledge of writing styles and guidelines for various media formats and ability to create, coordinate and edit copy for each format (print, digital/social media, video, broadcast, etc.).
- Understanding of institutional strategy (or ability to quickly assimilate) and ability to integrate the strategy into modes of communication.
- Ability to supervise and coordinate the work of others.
- Knowledge of and ability to research industry best practices to assist the division, college or unit in aligning strategies for UNT publications (print and digital) with University strategy and guidelines.
Preferred Qualifications:
The preferred candidate will possess the following additional qualifications:
- Minimum of three to five years coordinating and planning strategies and content for branded social media channels (NOT personal social media accounts).
- Experience administering brand social media sites such as Facebook, Twitter and Instagram (again NOT personal social accounts).
- Possess the ability to create and execute campaigns and strategies and to plan, supervise and coordinate content creation and to review created content.
- Familiarity with social media management sites and reporting platforms such as Hootsuite, Sprout Social, Radian 6 and Facebook Insights and must possess the ability to use these tools to report social media metrics.
- Must be able to exhibit sound judgment when engaging with and managing the social media community and serve as the leader for social media for URCM and UNT.
- Scheduled work time will include some nights and weekends.
How to Apply
Apply directly through the University of North Texas jobs portal: https://jobs.untsystem.edu/postings/43081355 total views, 0 today