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3 Mar 2022

Full-Time Sales Territory Manager

Cerebral Brewing – Posted by cerebralbrewing Denver, Colorado, United States

Job Description

Job Overview

A Sales Territory Manager is a highly motivated self-starter with a passion for great beer. The primary purpose of this position is to grow Cerebral Brewing’s distribution footprint in alignment with brand values and overall sales strategy. The Sales Territory Manager is responsible for opening and maintaining on- and off-premise accounts within their territory that will best represent the brand, support Cerebral Brewing’s focus on quality, cater to our target market, and prioritize consumer education and experience. The territory manager will meet or exceed target revenue and activity goals through self-distributed sales to accounts within their specific sales territory. The role does not have a regular set schedule and requires adaptation to meet the needs of the position. 

Responsibilities and Duties

  • Demonstrate strong product knowledge on all existing and new beer releases – conduct ongoing brand training with retailers and consumers as needed
  • Reference sales strategy regarding specialty products – identify best placement for unique, rare, and high-priced beers
  • Regularly prospect new accounts and seek out growth opportunities
  • Participate in team conversations about sales strategy – use in-the-field experience, market feedback, industry and market knowledge to provide perspective
  • Create and schedule a variety of quality events within our account base to help grow both the brand and sales – partner with Social Media Manager to promote said events
  • Efficiently manage one’s own deliveries, events, weekly/monthly schedule, etc
  • Adhere to and use discretion regarding quarterly spending budget 
  • Perform administrative tasks including but not limited to:
    • Accurate invoicing
    • Keg tracking
    • AR payment collection consistent with invoiced terms (e.g. NET30, Due on Receipt, etc.)
    • Check tracking (tying checks received to invoices issued)
    • Expense reports
  • Keep thorough, up-to-date notes and data in the CRM – including account contact info, new and closed accounts, and potential leads
  • Maintain company vehicles: keep clean and organized, schedule regular service and maintenance
  • Commit to continued education and development in both sales and beer knowledge
  • Assist at all in-house events and festivals as needed


  • Must be able to represent Cerebral Brewing in a professional and responsible manner
  • Excellent oral and written communication skills, high aptitude for problem-solving
  • Valid driver’s license with a clean driving record
  • Flexible schedule: available to work evenings/nights as needed
  • Strong knowledge of craft beer, the industry, and its retail customers (knowledge / connections with Denver market is a plus)
  • Education/Experience: 2+ years experience in outside sales or BS/BA in business administration, marketing, communications or relevant field
  • Position requires computer proficiency – proficient in Ekos, Microsoft office suite, Google suite, mobile apps, and CRM

Wages & Benefits

  • Base salary ~$45,000 and quarterly commissions with a target compensation between $65k – $70k (commission structure is uncapped)
  • Paid time off (10 days years 1-4, 15 days after 5 years)
  • 60% health care coverage, vision, dental
  • 3% match for SimpleIRA contributions
  • Quarterly take home beer/merch allowance
  • $25 monthly Market Research Allowance and $50 Health & Wellness Allowance
  • Company cell phone plan
  • Charitable donation matching
  • Paid continuing education

Please also complete our optional demographic survey. We are committed to increasing diversity and inclusion in our workplace, which involves measuring the diversity of our hiring pool. This survey is 100% anonymous, optional and not associated with your application in any way. We greatly appreciate your response in aiding us in our inclusion efforts! 

Cerebral Brewing is an equal employment opportunity employer and implements policies and practices that do not discriminate against applicants and employees.

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How to Apply

To apply please submit your cover letter and resume through our website.

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: Beer, brewery, colorado, Craft Beer, denver, sales, and Sales Rep. Salaries: 60,000 - 80,000.

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