Please login/register to apply for this job.
27 Feb 2023

Full-Time Retail Marketing Executive

Lintbells – Posted by Lintbells Hitchin, England, United Kingdom

Job Description

Every day, our mission is to make sure that pets enjoy an active life, for their whole life. We are the experts in scientifically backed pet supplements with the UK’s No.1 joint supplement brand, YuMOVE, now supporting well over 1 million dogs.

We are ambitious in our mission and operate a fast-paced business. Our track record demonstrates just that with sales doubling over the last 2 years. We are on a journey to be the best known and most trusted dog mobility brand in the world and that takes focus, dedication and energy.

The Role…

To build and execute the shopper marketing plan and support the wider marketing team

What you need to deliver…

• To act as the main contact across retail accounts on all shopper marketing matters and be the key implementer of initiatives.

• To be the voice of the shopper internally and externally. To be responsible for the planning and execution of all shopper activation in the retail channel to bring our brand to life in store and online.

• Develop and execute the shopper marketing calendar. Supporting the commercial team and leveraging all opportunities within retailer accounts through relevant range and secondary space recommendations.

• Be the eyes and ears of the shopper by proactively monitoring and evaluating activation in the market each month. Use insights to provide recommendations for shaping the future shopper plan whilst maximising ROI.

• Responsible for production of effective campaigns to drive brand and product awareness, trial and increase rate of sale within key retail customers.

• To utilise market, retailer and shopper data (Nielsen, loyalty) to aid business thinking and planning.

• Create best practice shopper toolkits e.g., NPD & EPD launches, seasonal activations etc.

• Supporting the Category Marketing Manager by maintaining monthly performance updates, NPI, EPD and competitor launch tracking and creation of account specific selling stories.

• To support wider marketing team including Vet Marketing support.

• Working closely with commercial team to create and revise account specific plans that deliver stand out point of purchase activation such as POS materials, FSDUs and SRPs.

• Responsible for ensuring all plans are actionable and fit the overall commercial and brand strategies.

• To manage the agreed shopper budget, tracking spend throughout the year aligning to business priorities.

• To own and manage external agency relationships as required (e.g., design, print management, retailer) ensuring all projects are delivered on time and to both brand and retailer guidelines.

What we can offer…

• Competitive Salary

• Opportunity for training and career development

• Hybrid-working (2 days in office and 3 days working from home)

• Performance related bonus

• Wellbeing support

• Private healthcare

Lintbells is an equal opportunities employer and values equity, inclusion, and diversity. We welcome people of different nationalities, backgrounds, beliefs, experiences, abilities, and perspectives. We commit to continuing to build a more diverse workforce, which is inclusive and supportive for every individual.

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.

Job expires in 68 days.

83 total views, 1 today

Apply for this Job