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16 Nov 2020

Full-Time Performance Marketing Manager

Betsy Yamazaki – Posted by Betsy Yamazaki New York, New York, United States

Job Description

Manifest is looking to hire a Performance Marketing Manager with 3-5 years of performance media experience. This position is for you if you have a passion for data-driven marketing, specifically search engine optimization and paid search strategy and advertising. You’ll work with a smart and experienced team of performance marketers supporting our wide client portfolio with a focus on performance-based digital marketing. Our ideal candidate will have agency experience executing organic and paid search campaigns, as well as experience integrating with content teams. This role reports to the Associate Director, Performance Marketing and can be located in Phoenix, Chicago or New York.

Responsibilities

  • Develop and execute omni-channel distribution strategies inclusive of tactics such as: paid search, paid social, paid content syndication, CPM campaigns, content seeding and organic distribution techniques.
  • Draft marketing copy for text ads, social posts, landing pages and paid campaigns.
  • Analyze, strategize and execute creative SEO strategies to increase search visibility, rankings and organic traffic. Technical SEO experience is a bonus.
  • May be responsible for weekly, monthly and quarterly reporting including performance measurement and metrics analysis and insights.
  • Collaborate with other discipline leads (creative, content, UX, strategy, analytics, etc.) to service clients as part of integrated content production and delivery programs.
  • Contribute strategic insights into content planning and recognize opportunities for new content using sources such as analytics, search behaviors, intent and trends, social listening, competitive analytics etc.
  • Manage direct client communication, in partnership with account and project management, as it pertains to performance marketing programs.
  • Monitor Google algorithm updates and assess the potential or known impact on Manifest clients.
  • Assist in new business and organic project scoping.
  • Keep current with industry trends and advancements.
  • May travel up to 15%.
  • Direct own activities and manage others to ensure proper service to clients.

Requirements

  • Bachelor’s degree or equivalent agency work experience.
  • Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy.
  • Minimum 3 years proven track record running performance marketing programs, with focus on SEO and paid media
  • Highly organized and able to direct own activities.
  • Leadership skills to work in teams across the organization.
  • Strong written and verbal communication skills.
  • Ability to focus team on key initiatives and train developing team members.
  • Detail-oriented and ability to maintain key department metrics.
  • Interpersonal skills and ability to promote cross-team collaboration.
  • Strong analytical skills.
  • Strong presentation skills.
  • Expert computer proficiency: experience with Microsoft Office Suite, Keynote, Google Data products (such as Google Analytics/Console), social media marketing workflow tools (such as Sprout Social, Hootsuite, etc.) and keyword research tools: Google Keyword Planner, Moz, etc.

What We Do

Manifest is a proudly independent content marketing agency, with honors that include Content Marketing Agency of the Year, and one of the Best and Brightest Companies to work for in the nation. We build businesses and brands by delivering unmistakable content in just the right context. Diversity of Thought is the Intelligence that Creates the Stories that Work. At Manifest, we simply hire the best. The “best” have opinions, they have a voice that needs to be heard, and they also know enough to know that they do not know everything. Which is why at Manifest, we embrace “different.” Different backgrounds, different experiences, differing opinions, discussion and productive debate. It is through embracing our differences that our greatest work is achieved. Our commitment to inclusion across race, gender, gender identity or expression, age, religion, identity, disability status, sexual orientation, national origin and experience is what has powered us thus far, and it is what will ensure we stay Unmistakable. Manifest is proud to be an equal opportunity employer.

How to Apply

Please send resumes to betsy.yamazaki@manifest.com

Job Categories: Equal Opportunities. Job Types: Full-Time.

Job expires in 3 days.

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