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11 Nov 2020

Full-Time Performance Marketing Manager

SparklightCareers – Posted by SparklightCareers Phoenix, Arizona, United States

Job Description

Sparklight’s Marketing team is looking for a Performance Marketing Manager to drive subscriber and revenue growth for the Business Services division. Your day will consist of generating inbound calls and guides the Inside Sales Center through strategic planning, development, and execution of organic and paid digital, traditional direct mail, email and other offline campaigns.

Who is Sparklight?

We are a telecommunications company that serves small to mid-size communities in 21 states. Here in Arizona, you would see us in communities such as Prescott, Show Low, and Bisbee. Our corporate offices are located in Phoenix. We operate on the motto ‘Happy associates make happy customers’ and will do our best to make sure our associates receive competitive benefits in a fun environment.

What You Will Do:

  • Use data to drive marketing campaigns from planning to execution and beyond to meet key performance metrics.
  • Collaborate with external agency partners to plan, develop, and execute digital and direct mail campaigns; continually improve Search Engine Optimization (SEO) and optimize conversion on Sparklight Business’ digital properties.
  • Allocate and optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers and upsell existing customers.
  • Collaborate with internal sales, operations and finance partners to review, plan, and develop marketing offers and promotions to drive incremental revenue.
  • Research competitors and their strategies to find opportunities and threats, and develop tactics and campaigns to retain customers and grow market share.
  • Develop marketing plans and creative briefs to define program objectives and Key Performance Indicators (KPI), key messaging and positioning, audience purchase initiatives, and competitive advantages.

What You Will Need:

  • Bachelor’s Degree Bachelor’s degree (B.A.) from four-year college or university with primary study in Marketing, business administration or related field or an Associate’s Degree with 2 years experience in Marketing.
  • Experience with business-to-business acquisition marketing position in digital and traditional direct response campaigns.
  • Search Engine Optimization (SEO) or a Search Engine Marketing (SEM) experience is required.
  • 3 or more years experience with building and scaling acquisition programs that target small businesses.
  • Strong analytical skills and a data-driven approach to problem-solving.
  • Ability to understand and monitor web analytics dashboards and reporting tools.
  • Knowledge and prior usage of tools like Google AdWords, Facebook Ad Manager and SEO tools.
  • Expert proficiency in Microsoft Word, PowerPoint and Excel.
  • Experience using content management software such as Drupal.
  • Ability to negotiate, persuade, and influence others preferred.
  • Presentation skills preferred.

Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Sparklight, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. “stronger together” is not just a verbal cue, it is the motto that our associates live by, exemplify and embody each and every day. Sparklight and all of its subsidiaries provide equal employment opportunities to all individuals of different races, colors, creeds, national origins, genders, marital and veteran statuses.

Cable One, Inc. is committed to keeping our associates and customers safe.  Job offers are contingent upon the results of background, drug screening and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.

How to Apply

Please apply on our website:

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: analytics, direct mail, Marketing, SEM, and SEO. Salaries: Not Disclosed.

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