Please login/register to apply for this job.
23 Nov 2021

Full-Time Paid Social Marketing Manager

The Skin Deep – Posted by Candice Anywhere

Job Description

What might you be able to do if you used your abilities to contribute to something meaningful while working with an Emmy award winning team that has a highly engaged global audience? 

Consider joining The Skin Deep, a creative studio with a diverse, fully remote team across the US, Europe, and Mexico.  

SUMMARY

As the Paid Social Marketing Manager, you will produce and support paid social and digital media advertising campaigns on key social and digital platforms including Facebook, Instagram, YouTube, Google Search, Snapchat, Pinterest, TikTok, Microsoft, and more for all product lines across The Skin Deep offering.

You know you are perfect for this role if you are seeking an inclusive, collaborative, and fast-paced environment ready to apply your expertise in paid social media marketing and advertising. You use your great communication, organizational, and creative problem-solving skills to do the following:

  • Drive campaigns from planning to execution and beyond to meet key performance metrics.
  • Constantly optimize marketing activities to improve return on investment.
  • Allocate budgets and recommend modifications to ad spends.
  • Collaborate with marketing team members to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns to identify what results in the best performance.
  • Optimize marketing budgets to improve the Cost per Acquisition (CPA) and efficiently scale new customers.
  • Test new platforms, channels and trends.

KEY PERFORMANCE INDICATORS

  • Return on Marketing Spend (ROMS)
  • Return on Ad Spend (ROAS) by channel
  • Cost Per Acquisition (CPA) by channel

90-DAY EXPECTATIONS

  • Bring the current USA paid search work in house
  • Improve the ROAS and ROMS for USA, German, Mexican and UK markets
  • Help in the selection of an agency for localization in Mexican market

STRATEGIC ACCOUNTABILITIES

  • Fill the top of the funnel with qualified traffic to grow the business and community 
  • Direct and manage paid performance on various digital channels to achieve goals and ROI targets
  • Measure and evaluate success of social media advertising campaigns to inform investment decisions

DAY TO DAY RESPONSIBILITIES

  • Targeting and segmentation of audience to drive qualified traffic into the funnel.
  • Evaluating the performance of each channel, each segment, and each SKU to make necessary adjustments to optimize marketing effectiveness.
  • Defining, measuring, executing, and optimizing campaign performance and gathering applicable insights that inform campaign changes.
  • Consistently monitor web reporting dashboards and other reporting tools.
  • Source and implement the most effective keywords, measure keyword performance and optimize campaigns based on them.
  • Research competitive set and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand.
  • Manage ad placements, target the relevant interests and topics and use Google’s in-market audiences for search ads.
  • Use multi-touch attribution to track touchpoints across the funnel, which will help maximize Pay-Per-Click (PPC) campaign effectiveness.
  • Develop hypotheses and perform A/B (or multivariate) testing to recommend optimizations.
  • Leverage customer insights to better segment, target and reach potential customers
  • Explore new marketing opportunities such as social media channels, apps, ad formats, etc.
  • Scope out and identify new platforms, tools and systems to improve performance
  • Identify pain points to creatively improve non-performing areas.

QUALIFICATIONS

  • 3-4 years of experience executing paid advertising efforts to drive website purchases, app installs, etc
  • 3-4 years of experience planning and executing paid marketing campaigns on various online platforms like Facebook, YouTube, Instagram, Snapchat, Google AdWords, etc.
  • Expertise in search-SEM marketing; basic understanding of all digital media subject areas

KEY SKILLS

  • Analytical capabilities including strong excel skills to evaluate large sets of data
  • Data-oriented approach to decision making
  • Strong technical capabilities
  • Expert level knowledge with FB ad manager, Adwords, Pinterest, Snapchat, Reddit, etc.
  • Collaborative skills
  • Ability to manage multiple projects at once with ease
  • Detail-oriented, highly organized, and efficient time-management skills

ABOUT THE SKIN DEEP

We are an Emmy award-winning creative studio exploring human emotion, intimacy, and connection in the digital age. Established in 2014, we exist for those who want to contribute to human consciousness.

We focus on holding a space for people to explore the emotional experience of being a human as it changes because of technology in each of our creations. One creation is an Emmy award-winning interactive documentary project called {THE AND}, where over 1200 pairs of people have been filmed in conversations in over 17 locations around the world. 

How we will work together:

  • You will join a fully remote team. 
  • You will join your peers as we all work to fulfill the purpose, vision and values of The Skin Deep.
  • You will be joining a culture of care where you can apply your unique genius that makes each of us better. The organization is designed to grow as you grow. You and every member of this team is continuously exploring, challenging, and growing your skills.
  • Our greatest strength is how we collaborate as a team. We have two team retreats per year to connect and align.

BENEFITS

  • Remote position
  • Fair Compensation
  • Bonus
  • 401K 
  • Health insurance
  • Paid time off
  • Twice annual team retreats (currently optional due to COVID health risk)
  • Free online learning platform
  • Company sponsored book purchases
  • Remote work stipend
  • 3% net profits donated
  • Eastern Time Working Hours

How to Apply

Please apply via our Gusto Job Board

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 80,000 - 100,000.

Job expires in 30 days.

88 total views, 2 today

Apply for this Job