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12 Nov 2020

Full-Time Paid Media Manager – Display and Video

iCrossing – Posted by HearstUK London, England, United Kingdom

Job Description

About iCrossing UK

At iCrossing our ambition is not to just be a standard agency, but to be a growth partner, creating a long-term and mutually beneficial partnership.


We started life in Brighton as a one of the first search agencies in the UK, since then we became a full service digital agency, and in 2010 iCrossing was acquired by the world’s leading independent publisher, Hearst. Being part of the Hearst family creates a unique proposition; combining deep consumer insight and world-class content creation specialism with digital marketing expertise in strategy, SEO, paid media and data.


The digital landscape has shifted power from brands to connected consumers, allowing new technology and new competitors to emerge quickly, causing disruption for brands. Business as usual may no longer deliver the same results it did last year. Our Change as Usual ethos – a set of behaviours and ways of working – helps our clients navigate this change and grow their business.

Whatever your objective, every campaign starts and ends with the consumer, we believe that better performance is unlocked through better consumer understanding. Our unique audience insight and data, powered by Hearst, sits at the heart of everything we do and influences all the channels plan and buy. Our 5i’s planning process ensures that this insight is connected directly to channel planning and execution.


We have best-in-class expertise and our platform neutral approach means we can objectively select the best solution for our clients. This expertise is consistently recognised; just last year we have won The Drum ‘Best Social’ award, three awards at the ‘UK Biddable media awards’ and we are a seven-time Leader in the Gartner Magic Quadrant for Global Digital Marketing Agencies.

About the role

Paid Media Managers are leaders across display, native and addressable media within our display and video division. There is the opportunity to develop and drive strategy on client accounts and ensure we continue to be best in class for our display and video offering, whilst working within the Paid Media department to develop our display, native and addressable media. You will be joining a division within iCrossing whose 2021 strategy is to grow. A team who primarily work on enterprise size clients and will be expected to get involved in all aspects of display and video activity!

Day to day responsibilities

  • Creating enterprise level display and video strategies for our clients to deliver against client objectives across display (both via GDN and programmatically) and video. In particular, YouTube
  • Creating and briefing a pipeline of display and video tasks to develop an account with fresh ideas and thinking
  • Leading client meetings and calls as the display and video lead on the account
  • Keeping up to date with industry news & sharing opinions on industry developments within the team and with clients, providing your viewpoint of changes
  • Mentoring analysts within the team to ensure that they develop a wealth of experience within display and video.
  • QA of all analyst output to ensure it meets the high standards that iCrossing expect
  • Providing top level insights to clients on current performance and areas to grow in the future
  • Consistently performing at an advanced level of display and video competency, including programmatic display and addressable media
  • Lead the up selling of existing clients with additional services and solutions
  • Contributing to pitch material and, in some cases, attending pitches
  • Working with Paid Media experts internally or at a third-party agency to deliver parity across Paid Media channels for our clients



  • Your core competence will be in understanding the dynamic display and video landscape – and knowing how to form a display and or video strategy to maximise client results.
  • Proven team leader with the ability to mentor, assist and develop the analysts within your team
  • Demonstratable experience of delivering display and video results for clients through innovative strategies
  • Experience of developing the ways of working and processes within a display and video team.
  • Extensive knowledge of account management and account development through Adobe Advertising Cloud, Google stack (DV360 and Campaign Manager) and Google Ads.
  • Demonstratable experience of delivering display and video results for clients through innovative strategies
  • Confident public speaker with the ability to present both internally and to clients
  • A strong grasp of display, programmatic and video tools and analytics packages



iCrossing has three locations in the UK; London, Brighton and Cardiff. For this role, you’ll be based in our office in London.

We invest heavily in our staff’s development and wellbeing. Employees consistently and overwhelmingly agree (through regular internal engagement surveys) that iCrossing is run on strong values and principles, that their job supports their personal growth and that they love working at iCrossing.


In addition to a diverse, collaborative and inclusive working environment, we offer a range of benefits – there’s a long list, but here are some of the highlights!


  • Attractive salary package
  • 25 days’ holiday (increasing 1 day per year, up to 29 days)
  • Flexible working – we’re happy to discuss options!
  • Early finish on the last Friday of every month
  • Options to buy up to 5 additional holiday days
  • Sabbaticals
  • Study leave of up to 5 days per year
  • Charity donation match and up to 5 days per year to undertake work on behalf of a charity
  • Enhanced Maternity, Paternity and Adoption pay
  • Pension scheme
  • Regular socials and more!

How to Apply  

Job Categories: Equal Opportunities. Job Types: Full-Time.

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