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7 Sep 2020

Full-Time Originations Marketing Account Manager

Black Knight Financial Services – Posted by BKInc2018 Lakewood, Colorado, United States

Job Description

Black Knight is the premier provider of integrated technology, services, data and analytics that lenders and servicers look to first to help successfully manage the entire loan life cycle. Our deep understanding of regulatory and compliance issues complements the knowledge, technology and solutions we offer to help our clients achieve their business goals. Black Knight offers leading software systems; data and analytics offerings; and information solutions that facilitate and automate many of the business processes across the mortgage life cycle.

Develops marketing and communications plans to support OTA (Origination Technology Agnostic) business goals and works with the internal services team to execute on those plans.

* Responsible for the overall communications strategy, market positioning and messaging strategy, and tactical execution of marketing plans in support of divisional goals.
* Manages all marketing activities including lead generation, sales promotion, tradeshows and events
* Implements lead acquisition strategy to build and expand prospect database.
* Develops and executes multi-channel integrated lead generation campaigns.
* Analyzes results of campaigns to determine the most effective allocation of budget.
* Develops marketing campaigns in support of new products and services and overall objectives.
* Over sees production of various communications including client newsletters, websites, press releases, sales materials, case studies and other marketing and communication needs as required.
* Routes sales leads from various efforts (events, emails, advertising) appropriately to sales for follow-up.
* May be involved with product naming as needed.
* Performs other related duties as required.

Bachelor’s degree in Marketing, Communications, Graphic Design; or the equivalent combination of education, training and work experience.

* Expert knowledge of standard concepts, practices, and procedures of communications
* Mortgage industry knowledge is preferred
* Experience in lead generation
* Excellent communication skills
* Excellent knowledge of production requirements for marketing materials
* Excellent problem solving and decision-making skills
* Expert understanding of clients and their business/industry
* Proficiency in satisfying internal and external customer needs and concerns and representing company’s best interest
* Ability to establish and maintain effective working relationships with employees, customers and public
* Excellent verbal and written communication skills to technical and non-technical audiences of various levels within Black Knight or outside the organization (executives, regulators, clients, etc.)
* Ability to provide information to a wide variety of audiences regardless of topic and effectively deal with issues that are confidential and sensitive in nature

Marketing Account Manager II
Middle management role. May manage and mentor supervisors, project leads and/or staff. Establishes strategic plans and objectives for the department while ensuring the department meets its objectives. Works on multiple moderately-complex to complex projects as a team member and frequently as a project leader and subject matter expert. Develops budget and ensures objectives are met. Frequently interacts with executives, management and clients. Typically requires a minimum of five (5) years of experience in a marketing role with previous experience leading projects. Prior experience in the mortgage industry is preferred. Experience with proactive media outreach and a lead generation tool such as (or similar) is also preferred.

Black Knight is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, colo r, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, and protected veteran or military family status. Our employees’ diversity is our strength, and when we embrace our differences, it makes us better and brighter. Black Knight’s commitment to inclusion is at the core of who we are, and motivates us in how we do business each and every day.

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Job Types: Full-Time.

Job expires in 32 days.

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