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24 May 2022

Full-Time Marketing Operations Manager

UrbanStems – Posted by kateincorvaia Anywhere

Job Description

UrbanStems is a modern floral and gifting company designed for thoughtful people. Founded in 2014 in Washington, DC, UrbanStems has become a leader in the space with our expressive bouquets, plants and gift options. From coast-to-coast next day delivery to same-day courier service in NYC and DC, we are helping people stay connected.

Named one of Inc. 500’s fastest-growing companies in 2019, UrbanStems has launched brand partnerships with Vogue, Bumble, JCrew and more. We offer a collaborative and open working environment with ample opportunity to grow and learn.

We’re hiring a data-loving digital marketer to join our quickly growing marketing team. In your role as a Marketing Operations Manager, you will serve as the day-to-day leader on projects and establish yourself as a subject matter expert. You will collaborate with UrbanStems’ marketing and ecommerce teams to increase customer acquisition, top line revenue, and customer retention. You will oversee the marketing technology stack and make key decisions on what attribution methods to leverage and any data partners to bring in. This is a new position we’ve created, and we’d love for you to grow with us!

Responsibilities

  • Own and manage the marketing technology stack; responsible for cross team collaboration to ensure all stakeholders’ needs are taken into account
  • Become the primary subject matter expert of our CDP platform for the marketing team
  • Develop 1st party CRM data and audience segmentations to be utilized by both the marketing and ecommerce teams
  • Act as a main point of contact for key SEO stakeholders and continually optimize for better organic search performance
  • Work with the ecommerce team to oversee landing page optimization for marketing campaigns
  • Continually develop attribution models to measure omni-channel performance
  • Manage product feeds and advertising pixels to be utilized by the paid media team

Qualifications

  • 5-7 years experience in digital marketing and advertising with extensive experience in managing marketing technologies; experience in ecommerce business preferred
  • Experience with Google Analytics (certification preferred), audience creation, buyer journey mapping, data feed integrations, landing page optimization, A/B testing, and SEO best practices
  • Proven track record of ability to diagnose issues with marketing technology, website optimizations and product feeds
  • Strong leadership skills with ability to create process improvements and innovative new solutions for the team
  • Prior experience with CDP platforms a plus
  • Strong communication, collaboration, and interpersonal skills
  • Strong ability to prioritize multiple projects and quickly adapt in an evolving environment

We’re happy to offer our full-time employees a generous PTO package, matching 401k, comprehensive family planning benefits, including paid parental leave and membership with Maven Clinic, employee and friends/family product discounts, monthly internet stipend, charity matching fund, developmental spending program, and pre-tax commuter benefits, in addition to medical, dental, and vision coverage. 

At UrbanStems, we’re proud of our commitment to diversity, equity, and inclusion, and we pride ourselves on hiring individuals that share our passion for enacting real change. Come join our team of talented and unique individuals, where authenticity is encouraged and celebrated. We welcome and employ individuals regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer.

We know the environment we’ve created at UrbanStems is a place to grow. If you don’t possess every single requirement you see on this posting, but think you’d thrive in this role, we encourage you to apply today.

How to Apply

https://boards.greenhouse.io/urban/jobs/5944818002

Job Types: Full-Time.

Job expires in 58 days.

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