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3 Mar 2023

Full-Time Marketing Manager, Educator Programs

The Tech Interactive – Posted by The Tech Interactive San Jose, California, United States

Job Description

The Tech Interactive

San Jose, CA

Who We Are

Since opening in 1998, The Tech Interactive has been an integral part of the San Francisco Bay area and is proud to serve families and young people through hands-on activities, experimental labs, and design challenge experiences.

Here at The Tech our mission is to inspire the innovator in everyone! We are a team of diverse individuals committed to creating learning experiences that empower young folks to innovate with creativity, curiosity, and compassion. We believe that technology is leading and transforming lives all over the world and we want to help develop the next generation of problem-solvers.

If you join our team, we know you will have a fulfilling and rewarding role focused on giving back to our community, especially those that have been historically marginalized and underserved.

Your Impact:

The Tech Interactive is seeking a creative marketing professional to help us broaden and deepen our reach among educators in the Bay Area and to oversee a strategy to establish our brand nationwide.

The primary responsibility of the Marketing Manager of Educator Programs will be to increase the number of educators using The Tech as an educator resource, by bringing their classes to The Tech for field trips (including IMAX films and science labs) and taking professional development courses (in-person and online) through the Bowers Institute, as well as engaging them with other programs and initiatives at The Tech. This person will also be a key member of the team working to engage educators around the world with new and expanded programs and resources.

The ideal candidate will have a strong marketing background, with a deep understanding of multiple ways to communicate with a variety of consumer audiences and a willingness to experiment with new strategies.

This person will have experience in the nonprofit or education space; exceptional editing and writing ability; comfort managing multiple projects and deadlines with the broader team internally as well as outside firms and contractors; and strong interpersonal skills.

The Marketing Manager, Educator Programs is a full time/exempt position that is part of the Media and Community team and reports directly to the Vice President for Marketing and Sales.

What a day in this role looks like:

  • With the Media and Community team, develop and implement a comprehensive marketing strategy for The Tech’s educator audience, using multiple methods of communication, including email, social media, print collateral and events
  • Develop marketing and advertising campaigns and promotions to target educators for the Tech’s programs including school field trips, labs, and professional development offerings and the Tech Challenge
  • Create, execute and report on targeted email marketing strategies for educators
  • Manage all social media channels for The Tech Challenge including Facebook and Instagram
  • Supports The Tech’s Learning team; in the development of new products and existing products through market research. Works with the Learning team to launch an educator advisory group for the organization
  • Update the Educator section of the Tech website including creation of new pages, content and forms
  • Serve as a key member of the group working to develop a sustainable business plan to expand the reach of The Tech’s professional development programs and educator resources to educators around the world. Execute marketing strategy in alignment with this business model
  • Advise the Development team on marketing strategies on new fundraising initiatives for programs based on the needs of educators
  • Assist other members of the Media  and Community team with projects as needed

You might be a good fit for this role if you have:

  • Bachelor degree in business administration, marketing, communication or equivalent work experience. 5+ years of marketing, public relations, communications, journalism, education, and/or other related work experience
  • Superior writing, editing, and storytelling skills, demonstrated in various formats (print, web, social media, video)
  • Superior interpersonal communications skills and the ability to work with people and communicate ideas and concerns in a positive manner
  • Experience successfully using social media and/or email database marketing
  • The ability to develop and maintain relationships with educators from a variety of backgrounds who can serve as trusted advisers
  • The ability to be a self-starter with a high sense of urgency
  • The ability to work with limited supervision in a fast-paced, constantly changing environment

Nice to have:

  • Experience in the education and/or nonprofit fields
  • Experience in museums, science and technology center, hospitality and tourism

Salary Range: $90,000 – $95,000


Inclusion, Diversity, Equity, and Accessibility (IDEA) at The Tech

Our success is dependent on building teams that include people from different backgrounds and experiences who challenge each other’s assumptions with fresh perspectives. To that end, we look for a diverse pool of applicants including but not limited to those from historically marginalized groups — women, people with disabilities, people of color, people who are lesbian, gay, bisexual, transgender, and/or nonconforming, veterans, and people from different socioeconomic backgrounds.

The Tech will provide an equal opportunity in recruitment and employment to all individuals and will not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, military or veteran status, marital status, domestic partner status, sexual orientation, genetic information, or any other basis protected by applicable law. Any applicant with a disability may contact The Tech Interactive to arrange for accommodations. Please contact the Tech at or call (408) 795 -6168.

Note that The Tech requires candidates to complete a background check prior to hire and to comply with its current COVID vaccination requirements. This includes initial series and first booster when eligible. The Tech follows all regulations regarding this policy and will evaluate all medical or religious accommodation requests.

How to Apply

Please apply directly on our website with this link below provided:

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 80,000 - 100,000.

Job expires in 69 days.

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