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6 Feb 2023

Full-Time Marketing Manager

arosenberg – Posted by arosenberg Anywhere

Job Description

We Speak Simplicity:

Bestpass is a comprehensive payment platform provider and leader in toll management solutions for commercial fleets of all shapes and sizes. We ensure data accuracy, consolidate payments, and save users time and money. Founded in 2001 by truckers for truckers, we are a trusted partner on the road and in the back office for customers and tolling authorities. Let’s face it, trucking fleets have faced unprecedented challenges in 2021. This past year alone, they faced one of the largest supply crunches in history coupled with a significant shortage of drivers. When it comes to managing toll, it’s an easy task for a household consumer with only two cars in their driveway, but it is an incredibly complex task for trucking fleets.

That’s where Bestpass comes in! We make tolling simple.

Our solutions help trucking fleets spend 40% less time managing transponders and 30% less time making toll payments, all while enjoying volume discounts (where applicable). Bestpass customers can turn their attention away from complex administrative tasks to focus on the challenges that are most important to their business. Seriously, who wouldn’t want to join our fleet?

At Bestpass, you’re in the Driver’s Seat!

Road Map:

Bestpass is looking for a marketing manager to join our team to help us achieve our revenue targets for customers and bring our customer engagement to the next level! In this position, you will collaborate to develop and implement communication strategies across two of our brands, this role will have a B2B audience and a B2C audience and will work closely with our product marketing, customer service, customer success, and operation teams.

What Your Ride Will Look Like:

  •  We have new products (permits, taxes, and a new portal) for our customers, and we want to figure out the right way to talk about them and upsell them along with the right communication cadence for our customers. You will set the strategy and track towards out monthly cross-sell goals working with product marketing manager.
  • We want to build out our content marketing strategy, what content do we want to create monthly and then how can you execute on it. You will write new content (white papers, blogs, new videos) and should be comfortable creating content in collaboration with our senior graphic designer.
  • Our customers rely on our customer service and customer success teams and collaborating with them to build out a strategy will be important part of success in this role.
  • You will build out a partner program that helps onboard new partners and customers working directly with outside partners to provide marketing materials and assets to grow our relationships.
  • We believe nothing is ever perfect and we want you to constantly strive to improve results by planning and executing optimization tests.

Show Off what You Have:

  •  Between 4-6 years of experience in partner marketing, retention marketing, or channel marketing.
  • Strong writing skills. Once you understand our products and differentiation, you will tackle writing our content for our blog, white papers, and website content.
  • Collaboration. We have customers service, customer success, and account management teams that all work with our customers. This role will set the strategy for marketing our customers and work with the teams to ensure a smooth customer experience.
  • Excellent project management. Do you use project management tools currently? We use Wrike to track the progress of every project and coordinate our marketing team. This role will work with our senior graphic designer to finalize white papers, or create graphics, and a marketing coordinate to send emails.
  • Reporting. Experience with analytics and building out a customer marketing strategy with user segmentation. This role will report on its own campaigns and the performance.
  • Required to have knowledge of Salesforce, Marketo, and a project management tool such as Wrike.
  • Travel required 3-4 times a year at minimum.
  • Submission of 2 content pieces created by YOU!

What Drives Us to Work Every Day:

  • We are laid back but always professional.
  • Our offices are modern and fully equipped to make you feel at home. Enjoy a team meeting in one of our two cafes, shoot some darts while brainstorming ideas or just sit back and enjoy free healthy snacks and drinks to keep your mind and body satisfied.
  • We pride ourselves on making a difference, to our employees, clients, and their businesses.
  • We love “quirky” and accept team members for who they are & what they bring to the table.
  • We are proud to build all our relationships based on transparency and trust.
  • All our teams consist of top talent that are energetic, inquisitive and love jumping out of bed each day because they know they can and will make a difference!

We care about your Zen:

  • A flexible work schedule, with 100% remote and/or hybrid roles.
  • An amazing benefits package, including health and dental-effective on your first day of work.
  • Paid time off so you can have time to relax and experience a healthy work-life balance.
  • A 401K plan with an impressive company match. It’s never too early to start saving for retirement!
  • Tuition reimbursement to help expand your mind and keep your career on track
  • Health and wellness focused work environment – optional standing desks, office fitness challenges, monthly chair massages and plenty of outdoor space to take a walk or just clear your mind.
  • Opportunities to participate in charitable events, give back to the community and get paid for your efforts!
  • We reward success with promotions from within and encourage all employees to switch lanes and check out other departments.
  • We pay hefty referral bonuses to all employees who refer family and friends!

Bestpass Core Values – We are #OneBP

  • Own Outcomes: We take ownership for our actions, decisions, and we deliver on our promises. When we fall short, we create learning opportunities.
  • Nurture Growth: We encourage learning new things, expanding your skills, sharing your individual ideas and asking tough questions
  • Excellence: We strive for excellence in everything we do and chart the path from good to great
  • Boldly Innovate: We are bold in our thinking, and we challenge the status quo in all areas. We are solution seekers even when faced with tough problems.
  • People First: We win as a team by collaborating and bringing out the best in each other. We always treat others as they would like to be treated.

Bestpass is committed to fostering a diverse and inclusive culture that is respectful and welcoming of individual differences. We are proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations

How to Apply

Please go to our website and search careers. You can easily apply for this role or any other role that may interest you.

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: #OneBP. #Equality. Salaries: 80,000 - 100,000.

Job expires in 42 days.

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