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3 Dec 2020

Full-Time Marketing Generalist

rboshears – Posted by rboshears Hood River, Oregon, United States

Job Description

Marketing Generalist

SightLine Applications is currently seeking a smart and talented candidate to join our Business Development (BD) group. We are a small and innovative company looking for someone who is enthusiastic about making a significant contribution.


The new hire will add dedicated marketing expertise to expand SightLine’s market reputation, visibility, outreach, and new sales opportunities. Responsible for both product marketing and marketing communications tasks, you will work closely with the Technical Sales group to spearhead SightLine’s marketing efforts. With an understanding of SightLine products, markets, and competitors you will create marketing plans with a focus on the following:

  • Implement marketing priorities and a content strategy for both organic and paid content; build and manage content and marketing calendar
  • Generate and publish newsletters, press releases, and other content, working with partner companies on press release collaborations
  • Create and manage advertisements, SEM campaigns, and other collateral, and track effectiveness; create social media posts and participate in online conversations
  • Explore PR, SEO, SEM, and other contract services to find best mix of in-house and contractor resources
  • Build relationships within industry (customers, partners, magazines, websites, and industry organizations such as AUVSI) to expand our presence and reputation
  • Lead outreach to our civic communities (Portland and Hood River) to increase company involvement in events and organizations
  • Work with the rest of the BD group to plan and prepare for tradeshows, develop new ways for SightLine to participate and contribute as a company (sponsor events, presentations, advertisements, attending new shows, etc.)


Candidate should have experience and confidence with the following:

  • 3-5 years’ experience in product marketing, marketing strategy, or content marketing
  • Superior communication skills (both written and oral)
  • Ability to multi-task and prioritize short and long-term projects
  • Ability to work both independently and as part of a collaborative team
  • Proven ability to manage contractors and vendors
  • Education: bachelor’s degree completed (or equivalent)
  • Must be US Citizen or Green card holder

Valuable Experience (not required)

Beneficial experience includes:

  • Working at a small company or start-up environment
  • Familiarity with high technology products/engineering
  • Experience and familiarity with international markets and working with sales agents
  • Remote work


You will have the opportunity for rapid skill development, working directly with customers and an experienced team to deliver market leading products.

Up to 10% travel. Compensation includes salary, paid holidays, PTO, health plan (dental and vision), 401K.

Salary Range: $50-70k per year, depending on experience

About SightLine

SightLine Applications is a leading manufacturer of video processing hardware and software, specializing on real-time ‘edge’ processing used by advanced camera systems in several markets.  Information about our company, products, and markets can be found on our website.

Although we are currently all working remotely, we work in a dynamic environment with an open office plan. The SightLine office in Hood River includes the Business Development group, Technical Support, and SW engineering. We work in an open office plan and actively communicate about projects and customers throughout the day. Our office has fresh coffee (roasted locally) and a casual work environment. We are looking for someone that is eager to join the team.

SightLine also has an office in Portland, which includes Production, HW engineering, SW engineering and support. The two offices are in constant communication (IM, telephone, Slack) and get together on a regular schedule (weekly telecon, monthly in-person) to discuss ongoing projects and new opportunities.

SightLine Applications, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

How to Apply

Contact Please contact: Visit our web site at No recruiters, please. Job listing closes December 18, 2020.

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 60,000 - 80,000.

Job expires in 34 days.

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