Please login/register to apply for this job.
9 Aug 2021

Full-Time Marketing Engagement Manager

Grand Rounds Health – Posted by Grand Rounds Health Anywhere

Job Description

The Role:

The Consumer Marketing Engagement Manager plays a very important and strategic role at the newly combined Grand Rounds Health + Included Health. This person will serve as Consumer Marketing lead for Included Health, whose mission is to raise care equality and create a better healthcare experience for the LGBTQ+ community.

You will be responsible for accelerating account activation and member utilization. You’ll drive the agenda for understanding the target audience, conducting a historical look back to measure campaign effectiveness, and develop strategic communications plans in partnership with our Account Managers. You’ll be responsible for driving member-facing marketing initiatives including driving brand awareness, growing account registration, and increasing first time use of our products and services.

About You:

This role is a great fit for someone who has a breadth of diverse marketing channel expertise — who is a natural collaborator with strong EQ — and who is excited to build the nation’s leading LGBTQ+ healthcare brand and ultimately change the healthcare paradigm for a high risk population. You are passionate about our mission, a self-starter with a bias for action, and committed to building not only Included Health’s marketing engine within the larger Grand Rounds Health team, but also contributing to building the greater community.

Responsibilities:

  • Create an engagement playbook that draws on a breadth of marketing channels/performance — with a focus on email, direct mail, SMS, digital and our important customer internal channels.
  • Be the champion of Included Health’s marketing engagement best practices in order to “sell in” those playbooks to our diverse customer base.
  • Develop best practice case studies and other marketing communication tactics that drive adoption of our marketing tools.
  • Draw insights from members and serve as their voice in product, and communication development
  • Develop consultative and strategic relationships with our customers on the topic of communications and member marketing
  • Create and execute strategic communications plans for your large market accounts. These plans should include broad-based and targeted campaigns that focus on driving awareness, activation, and utilization of Grand Rounds Health’s + Included Health’s products and services
  • Develop high-impact, convincing oral and written presentations of creative concepts
  • Measure and share campaign performance to internal (growth marketing, product, and account team) and external (customer) stakeholders

Qualifications:

  • Minimum of 4+ years of experience in consumer marketing
  • BA or BS required
  • Effusive passion for LGBTQ+ health equity
  • Excellent writing and communication skills — able to build credibility with our customer through ‘in person’ meetings and also able to develop written communications that summarize and sell-in our engagement plan recommendations.
  • Superb organization; comfort managing a project from creative inception through execution and into analysis
  • Data oriented! Be excited to jump into analyses
  • Experience developing and managing the creation of campaigns, assets, and content across various channels and mediums, especially for email and direct mail channels
  • Demonstrated ability to be a self-starter, who can work independently and proactively
  • Ability to flourish in a fast-paced startup environment
  • Ability to work well cross-departmentally

About Grand Rounds Health, Doctor On Demand and Included Health:

Grand Rounds Health, Doctor On Demand and Included Health merged in 2021 to form the first of its kind integrated virtual care company to raise the standard of healthcare. Our personalized, longitudinal care services include primary care, specialty care, integrated behavioral health, everyday and urgent care, chronic condition management and prevention and 24/7 triage. We get members to the right care, at the right time through ongoing clinical navigation, expert medical opinions and care coordination.

Partnering with leading employers and health plans, we deliver unparalleled, end-to-end care. Our combined nationwide practice of dedicated clinicians and innovative data science and technology platforms provide better care experiences, better member satisfaction, and better outcomes and cost savings for our nearly 100 million covered lives across commercial, Medicare and Medicaid.

Headquartered in San Francisco, the combined company has been recognized as a 2020 UCSF Digital Health Award winner for Employer Wellness and 2021 Best Workplaces in Healthcare and Biopharma™ by Great Place to Work and Fortune. Learn more at www.grandrounds.com and www.doctorondemand.com.

How to Apply

Apply HERE

Job Categories: LGBT. Job Types: Full-Time. Salaries: 100,000 and above.

Job expires in 41 days.

77 total views, 1 today

Apply for this Job