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18 Nov 2021

Full-Time Marketing Analyst

iwoca – Posted by talent@iwoca London, England, United Kingdom

Job Description

Description

About iwoca

We started in 2012, when we noticed a problem: on average, it was taking eight weeks (and a lot of paperwork) for small businesses to apply for a loan. Worse still, more often than not, that process was ending in a ‘no’.

We knew that bakeries, building firms, salons, and solicitors deserved better. They deserve to be able to grow – hire more hands, invest in stock, market themselves – without all the hold music and absurdly rigid criteria.

We’ve now been around for a decade, and in that time, we’ve:

  • grown to a team of 290 iwocans
  • worked with over 50,000 small businesses across the UK and Germany
  • redesigned the whole business loan process from start to finish – our record is three minutes, 26 seconds.

It’s a good start, but it’s just the beginning. Our mission is help one million businesses who need us, so we still have a long way to go.

Here’s what we’ve learned about lending along the way

  • Technology is the way to change this space

From automated decisions to API integrations, tech has the potential to create the changes small businesses have been waiting for – so we can’t stop innovating.

  • Embedded finance is the future

More and more, we’re reaching customers by embedding our loans within the apps and systems they use everyday. Our partners are people like neobanks, online marketplaces and accountancy software companies.

  • Payments and credit are converging

Lots of small businesses struggle with cash flow; often getting invoices paid from their customers months after paying their own bills. Loans can help them pay these bills, but we also want to tackle the problem at its root by improving payment terms.

  • New products are always possible

We’re working to create new loans of all shapes and sizes, and we’ve recently launched iwocaPay to help with these cash flow conundrums.

We work hard to make iwoca a place where everyone feels welcome – we want everyone to confidently be themselves. For us, diversity isn’t an optional add-on. It’s the thing that makes us great.

Requirements

We are looking for a smart graduate from a numerate background to join our Team Germany – to help run our performance marketing campaigns and bring more small business customers to iwoca. A typical day for you will include optimising and streamlining our campaigns by improving conversion rate through messaging and targeting as well as improving processes through automation.
Through this role you will:

  • Become an expert in the customer decision journey by analysing internal and external data, and conducting customer research.
  • Plan and execute performance marketing campaigns for acquiring small business customers across digital and offline channels – from paid social to events, from email marketing to affiliate partnerships.
  • Analyse campaign performance, understand drivers of ROI, identify learnings and opportunities to optimise.
  • Learn SQL to help manage the underly infrastructure of marketing team to help the sales and direct acquisition teams target small businesses.

We look for people that are smart, humble, motivated and who are always looking to improve. Ideally, you’ll have:

  • A strong analytical skill set: confident with drawing insights from complex datasets and forming data-driven arguments.
  • To be resourceful and great at project management: unafraid to tackle new challenges, breaking down complicated projects into simple steps, organising and rallying stakeholders to make progress in a smooth and timely way.
  • To be a team player: enjoys working with others, cross pollinating ideas and learnings within and across teams.
  • To be driven, hard working and uncompromising in delivering high quality results in tight timelines.
  • To be excited about helping small businesses thrive.

Benefits

What’s life like as an iwocan?

We all enjoy:

  • Bright, modern office spaces in Fitzrovia & Leeds. We have always supported flexible working however during the current pandemic the majority of iwocans are working from home. We have taken every precaution to keep our offices COVID-19 secure for those that need to use them.
  • A calendar of ‘remote friendly’ events each week including Bingo, Comedy Nights, Escape Room challenges….
  • Two company retreats a year (in places like the French Alps or Spanish seaside)
  • Pool, ping pong, foosball tables and tournaments
  • Virtual Yoga classes every Tuesday and Thursday morning
  • An ever-growing number of clubs including climbing, chess, football and boxing
  • Plenty of drinks and snacks in our office kitchen

Just for you:

  • Medical insurance from Vitality, including discounted gym membership
  • We take your well being incredibly seriously, so you’ll have instant access to emotional and mental health support services via our partner Spill
  • Share options
  • Enhanced maternity and shared parental leave
  • A workplace nursery tax benefit scheme. Save £££ on your nursery costs
  • 25 days holiday per year and an extra day off on your birthday
  • All the equipment you need to set up your home working space up
  • Paid volunteering time for you to support your chosen charity
  • Bring your dog to work days, we’re dog friendly on Tuesday and Thursdays in our London office
  • Extra leave if you want to travel or study
  • Special celebrations for anniversaries and long service including sabbatical
  • Flexible working arrangements
  • Cycle-to-work scheme

And to make sure we all keep learning, we offer:

  • L&D budget including a book budget to encourage you to keep learning
  • Company-wide talks with internal and external speakers
  • A calendar of meetups we host at our office
  • Access to learning platforms like Treehouse if you want to learn to code.

How to Apply

Please apply via: https://apply.workable.com/iwoca/j/FD8029E7BA/

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: analyst, Fintech, Marketing, and startup. Salaries: 20,000 - 40,000.

Job expires in 25 days.

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