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18 Apr 2022

Full-Time Manager, Growth Marketing, Consumer Strategy and Growth (The Atlantic)

The Atlantic – Posted by vchauhan New York, New York, United States

Job Description

The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future.

The Atlantic is looking for a creative marketer, hands-on executor, and customer advocate to join the Consumer Strategy and Growth team as a Growth Marketing Manager.

This person will focus on using email marketing to create deep and lasting relationships with our customers, but there will also be opportunities to help drive engagement across other digital channels, including onsite and performance marketing. The role is highly collaborative, partnering with Product and Engineering, Data Science, Live events, Editorial, Audience, and Customer Care to move the subscription business forward.

Candidates should have email marketing experience as well as a keen interest in maximizing the contribution of email marketing to the overall customer lifecycle. The role will report to our Associate Director, Engagement, Consumer Strategy and Growth.

The Growth Marketing Manager will:  

  • Manage ongoing email marketing campaigns and automations using SailThru, from segmenting, staging and deploying emails to managing and refining email marketing automations
  • Analyze email marketing performance and prepare actionable recommendations to improve engagement and conversion rates
  • Own email marketing calendar and maintain it for cross-team collaboration
  • Help develop a robust A/B testing framework for email, where tests build on one another and ultimately grow our subscription business
  • Contribute to strategies that support newsletter list growth
  • Work closely with the acquisition and audience teams on complementary projects across the customer lifecycle

Qualifications: 

  • Experience in marketing, growth, advertising, or relevant fields (internships included)
  • Prior experience managing marketing efforts in an ESP
  • Foundational knowledge of email design with HTML and CSS
  • Knowledge of email best practices, CAN-SPAM, GDPR, and CCPA
  • Familiarity with analytics tools (like Looker), project management tools (Airtable, JIRA, Confluence), and email service providers (like Sailthru), is a plus
  • Strong writing skills and experience creating marketing content
  • Skilled communicator and adept collaborator
  • Keen sense of curiosity, organized, and highly collaborative
  • Ability to manage multiple projects concurrently
  • An entrepreneurial and inventive approach to solving problems
  • Passionate about the future of high-quality, independent journalism

The Atlantic Monthly Group LLC and its affiliates (“The Atlantic”) are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.

How to Apply

Please apply here.

Job Types: Full-Time.

Job expires in 4 days.

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