Full-Time Manager, Data Science
Job Description
Company: Harlequin Enterprises ULC
Date: August 24, 2021
Job Title: Manager, Data Science
Department: Harlequin Brand Group
Reporting To: Vice President, Marketing
Status: Regular Full Time
Location: 22 Adelaide Street West, Toronto (currently working remotely but will need to commute to the office when it reopens)
We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures everyone has a voice and are able to do their best work. We welcome all applicants, including those who identify with groups that are traditionally underrepresented in the publishing industry including, but not limited to, Black, Indigenous, people of colour, members of the LGBTQIA2S+ community and persons with disabilities. Join us and share your story.
Job Summary:
Working with the Brand Group publishing team the Manager, Data Science will use their skills in statistical data analysis to deliver valuable insights and strategies for marketing, customer behavior, distribution and publishing activities in a brand driven environment.
In this role, you will be driven to find solutions and opportunities across the business. You are passionate about the customer experience and delivering highly effective marketing programs, you have experience in finding and applying data-driven insights to lead business strategies and identify trends and opportunities. You will be a strong and confident communicator, can tell stories through data visualization, who is adaptable to many different levels of data availability, analytics maturity and technology platforms/toolsets and juggling multiple priorities. You will have an opportunity to work with a brand driven, industry leading publisher to grow your skills across the full spectrum of data science in the field of analytics.
Duties and Responsibilities:
Marketing (60%)
• Lead and support analytics on projects of varying sizes and complexities to build brand awareness, generate demand and support our strategic partnerships: including creating automated reports and dashboards, post campaign analysis/reports, ad hoc diagnostic analysis, developing profiling/scoring models and segmentation strategies, web analytics implementation.
• Support direct-to-consumer driven businesses through interpretation of online behaviours including assisting in driving strategy for customer acquisition, loyalty and conversion by developing models, personas, forecasts, scores/indices to meet short/long term objectives/goals.
• Measure ROI of online and offline advertising campaigns. Report on marketing KPIs such as leads, conversion rates, website traffic and social media engagement
• Use advanced analytics techniques on large data sets for the purpose of delivering ad hoc analysis and insights; formulate analytics-enabled solutions in the digital advertising landscape.
• Creation of reports/presentations that are engaging, client-friendly, insightful, incorporating best practices in data visualization and storytelling.
• Work collaboratively with Editorial, Marketing, and Sales groups on cross functional projects and initiatives
Publishing Insights (20%):
• Utilize internal and external sales data to identify editorial trends within publishing programs including themes, authors and linked series to drive product innovation
• Develop ongoing analysis framework to determine effectiveness of deployed keywords and metadata and consistent analysis of competitive usage
• Support ongoing consumer research projects with data driven insights
• With editorial and marketing teams, utilize data sets to develop further insights into seasonality and effective scheduling of branded series publishing program
Sales & Distribution (20%):
• Utilize available data to provide insights into regional and account specific distribution opportunities to provide insight into incremental revenue and margin opportunities
• Develop reporting to understand profitability of book distribution decisions by region and account
• With sales and marketing teams, utilize data sets to develop further insights into distribution efficiency and opportunities
• With pricing team, evaluate role of product distribution and sales with pricing decisions and recommend opportunities to increase margin
Qualifications:
Specific training or job experience required includes:
• Undergraduate degree in mathematics, computer science, engineering, business analytics or marketing science
• 3-5 years of data driven analytics experience that ranges across data wrangling, data blending, data enrichment, descriptive and diagnostic data mining techniques, insights generation, and client presentations.
• At least 2 year working experience on SQL Server, or other structured relational database platforms; and intermediate level of SQL skills.
• Experience working with email marketing platforms such as Adobe Campaign, Exact target (Salesforce Marketing Cloud), Silver pop etc.
• Experience with web analytics platforms such as Google Analytics/Adobe Analytics (Omniture), and a sound understanding of email/web metrics and experience with tag management platforms (DTM, GTM).
• Strong data visualization skills including experience with data visualization platforms such as Tableau (preferred), Power BI or MicroStrategy.
• Experience working with digital channels that include email, web, experiential, social or other channels that specifically involved customer level targeted experiences, product marketing experience is preferred.
Competencies/Skills:
Competencies and skills required to perform this job include:
• Strong customer advocate, with demonstrated ability to drive improvements across all touchpoints.
• An active listener, with superb interpersonal skills, including the ability to build positive and productive relationships with diverse groups of people and the ability to influence others.
• Innovative, collaborative and able to maintain a high degree of urgency.
• Proven creative ability and resourcefulness in generating new ideas and solving problems.
What’s in It For You?
• The opportunity to be part of a company on the leading edge of publishing, working with a very talented team and exceptional books
• Summer Hours from late May to early September
• Remote work, flexible start/stop times
• Paid time off days and vacation allotment, starting at three weeks
• Flexible benefit plans to fit your needs and pension matching
• Various virtual social activities to keep you connected – we love trivia!
• Virtual author events and access to discounted books
• Working with passionate people!
About HarperCollins Canada and Harlequin
Harlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins’s global publishing program, Harlequin titles are published in 17 countries and 16 languages.
Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O’Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe.
How to Apply
External applicants are asked to apply on our website (https://careers.hcc-hqn.com/) by September 7, 2021. HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills, knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance. We are also committed to ensuring that the accessibility needs of candidates and employees are considered and accommodated during the recruitment process. We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.410 total views, 0 today