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25 Sep 2020

Full-Time Director, Product Marketing

Recurly – Posted by RecurlyTalentTeam San Francisco, California, United States

Job Description

The Director, Product Marketing will play a key role in driving product marketing for our enterprise subscription management platform. Reporting to the SVP of Marketing and partnering closely with the Product, Sales, and other Marketing functions, this person will be responsible for understanding the market opportunity, segmenting our customer base, understanding their needs and buying criteria, mapping their journey and distilling it into actionable insights for Product and Marketing teams.
The person will also be responsible for building a customer-centric Go-To-Market discipline and planning process for our products in partnership with the Product, Sales, Demand Generation, Content, Communication and Customer Success teams. He/She will lead a small, but mighty team.
Recurly is an ideal environment for an experienced data-driven B2B product marketing professional who’s an action-oriented problem solver who knows how to drive results in a high growth environment. Strong preference for candidates with experience at growth-stage B2B companies who have demonstrated that they can compete and win by translating customer and market intelligence into differentiated value propositions and engagement strategies.


    • Own Go-To-Market strategies including key messaging development and tactical plans, ensuring that all market-facing and customer-facing teams are on-message and maximizing each channel.
    • Lead Market intelligence. Be the expert on our buyers, who are they, how they buy and their key buying criteria. Conduct market sizing.
    • Identify target customers, their needs, and how products will meet those needs. Be a conduit for the “Voice of the Customer’. Own customer and market feedback collection and analysis, and become a strategic partner with product and sales teams and their leadership to distill and surface market feedback.
    • Develop positioning and messaging platforms anchored in deep understanding of Recurly’s ideal customer profile and market conditions.
    • Partner with demand generation, content and communication teams to develop differentiated, crisp Go-To-Market deliverables and marketing programs that drive revenue.
    • Support our sales team by developing and executing training on the problems we solve for our buyers and users. Lead creation of internal sales enablement tools such as presentation decks, demo scripts, competitive briefs and educate our team on how and when to use them.
    • Partner with colleagues across the company to increase customer engagement and learning initiatives that drive revenue and growth of the install base.
    • Lead market intelligence including becoming an expert in our competitive landscape and developing a viewpoint on how our competitors are positioned and where they’re going.
    • Own weekly and monthly reporting of product marketing metrics.
    • Be an outstanding role model for your team and others at Recurly. Develop and coach a world class product marketing team that stands for a culture of excellence, innovation and accountability.


    • 7+ years of product marketing experience in a high-growth SaaS environment and at least 3+ years of experience in managing a team.
    • Proven ability to drive competitive positioning as well as demonstrated experience in creating messaging; experience in SaaS, payments and/or financial technologies highly preferred.
    • Clear history of enabling enterprise sales teams to succeed and exceed their goals.
    • Demonstrated reliance on data with the ability to identify trends and articulate business results achieved by past marketing initiatives.
    • Exceptional planning, communications, and interpersonal skills with the ability to meet individual and team deadlines.
    • Ability to wear multiple hats, manage several projects simultaneously and thrive in a fast paced start-up environment.
    • Degree in business, marketing, finance, information technology or another related field.
    • Superb communicator with executive presence and ability to effect change at both a people and process level.
Notice to Agency and Search Firm Representatives:
Recurly is not accepting unsolicited resumes from agencies and/or search firms for this job posting.
About Recurly
Recurly, Inc. provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, BarkBox, FabFitFun, Cinemark and depend on Recurly to harness the power of the subscription model and drive recurring revenue growth.  Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 42 countries.
Offices located in San Francisco, California, Boulder, Colorado, and New Orleans, Louisiana

How to Apply

Apply via Recurly Job Website:

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: Fintech, Marketing, product marketing, and SaaS. Salaries: Not Disclosed.

Job expires in 20 days.

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