Full-Time Director, Product Marketing
Job Description
The Director of Product Marketing for IAB Tech Lab is focused on increasing global awareness and adoption of Tech Lab and its technical standards and services portfolio, across the digital advertising and media industry. The role will partner with cross-functional teams to translate specific product capabilities into market-facing positioning and collateral materials. This individual will be responsible for providing the leadership of IABs in 47 countries with the tools and information they need to advance understanding of Tech Lab’s value propositions to their respective members.
Responsibilities, include but not limited to:
- Communicate and collaborate directly with product and engineering teams to inform and develop technical product marketing materials for current and new releases
- Create marketing materials to drive adoption of tech standards/services in markets around the world
- Develop member success stories (awards, case studies, etc.)
- Develop, customize, and execute product messaging and pricing, targeting specific business and technical audiences
- Work closely with different stakeholders to gather market feedback and adjust materials and product positioning/pricing accordingly
- Maintain market intelligence and understand the strengths and weaknesses of various Tech Lab initiatives, products, and services
- Develop and track metrics and success criteria for all technical marketing programs and activities
- Provide support for field events and activation
Required Skills & Experience:
- 5-8 years working in a marketing role with at least 2+ years within Ad Tech/Media
- BA/BS degree required; graduate degree preferred
- A deep understanding of ad tech, technology marketing, mobile and video landscapes
- Good knowledge of the media, data and privacy landscape
- Must be a strong communicator, comfortable in front of large, senior groups, and a solid writer
- Ability to work collaboratively across different constituencies with sometimes competing interests
- Strong attention to detail and highly organized with the ability to handle multiple projects
- Proven ability to work within a fast-paced environment
- Excellent time management and project management skills with proven ability to work within a fast-paced environment
- Takes ownership of programs; embracing both big picture objectives and follow-through on details
- Strong aptitude for working with analytics and data, and turning those insights into compelling and actionable stories for marketers
About IAB Tech Lab
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com.
How to Apply
To apply for this position, you must complete the following online application on the IAB Job Board: https://app.trinethire.com/companies/17300-iab/jobs/36235-director-product-marketing577 total views, 0 today