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11 Feb 2021

Full-Time Director of Marketing Strategy

RealSelf – Posted by RealSelf Anywhere

Job Description

About the Role:

We are a customer-obsessed company with a mission to create a world where every investment in modern beauty is worth it. We help millions of people around the world make smart, confident decisions by connecting our community of beauty enthusiasts to expert providers and resources.   

RealSelf is seeking a Director of Marketing Strategy to define and deliver our Consumer and Brand marketing strategy and OKRs. In this pivotal leadership role, together with your team, you will play a significant part in aggressively growing our business by identifying and promoting opportunities for consumers to engage with doctors and industry partners. You will own the marketing roadmaps’ development- defining integrated marketing campaigns & programs that drive strategic growth throughout the consumer lifecycle (acquisition, engagement, retention). You will ensure that plans are customer-centric and insight-driven to hit performance goals (traffic, contacts/bookings, other engagement, and revenue) month after month.

We are looking for an entrepreneurial leader with a track record of outstanding end-to-end marketing ownership, including front line P&L, and a flawless ability to work within the marketing org and across organizations. Externally, this role may work with a variety of partners, media outlets, associations, and agencies.

In this role, you will: 

  • Define the vision of RealSelf’s Consumer & Brand marketing strategies that deliver aggressive financial growth, customer growth, and strategic value to the company
  • Oversee the end-to-end execution of integrated marketing campaigns and programs (briefs, plans, narrative, presentations) focused on driving full lifecycle (awareness, acquisition, engagement, retention/CRM) via partnering with channel marketing teams, including paid (search, social, display, affiliates, influencers, emerging), earned & owned channels (email, social, ambassadors, PR), in-house produced events (virtual and in-person), and on-site.
  • Establish OKRs for the growth of Consumer & Brand marketing; adjust and evolve programs (new tests & concepts and existing) to meet these goals.
  • Partner with multiple internal teams including content, creative, analytics, business leaders, product & tech to execute, measure, and optimize the work through continually testing, learning, and iterating. 
  • Lead a team of lifecycle and growth hacking strategists, research & insights, PR/Comms professionals, and third parties as necessary to define, develop, manage, and deliver.
  • Be the bridge between business strategy and key stakeholders to conceptualize big ideas (company/brand, customer) and turn them into actionable plans, ensuring they align with and support strategies that are executed flawlessly.
  • Oversee your team’s annual planning, forecasting & budget management, OKR deliverables. Establish and evolve deliverables as needed.
  • Participate actively and regularly in the rhythm of the business, including weekly leadership meetings, company-wide meetings, product prioritization meetings.
  • Develop and manage targeted strategic relationships as needed with partner, media, and industry partners.
  • Maintain a high level of expertise in the beauty & wellness, medical aesthetics, media, marketing tech industries to spark new ideas and leverage trends.
  • Act as a key steward of the brand in building, leading, executing – including the willingness to represent RealSelf as a spokesperson
  • Build and develop a collaborative high caliber team and role model culture

About You:

You may be the right fit if you are ready to bring your smarts, tenacity, wit, unbridled enthusiasm, and an unrelenting drive to succeed. You love strategy and storytelling to connect and engage. Equally, you love numbers and datasets, growth hacking, and experimentation, along with practical constructs to drive scalable impact. You are energized by solving complex business problems and consistently effective in making high-judgment decisions at a rapid clip. And you appreciate to your core that great strategy goes hand-in-hand with precision execution.

The person who joins the team must be customer-obsessed (your bar is high. Really high); therefore, you are passionate about the beauty and aesthetics category. 


  • 10+ years of consumer marketing and brand experience, including digital marketing expertise and deep CRM/lifecycle experience with a leading tech, eCommerce, or high-growth D2C consumer brand
  • Track record of achieving and scaling aggressive marketing and customer growth through analytics, insights, experimentation, and data. 
  • Expert-level experience with strategy development (briefs, narratives, business cases, presentations) and planning
  • Experience building and developing high-caliber teams including functions on your team: CRM/lifecycle, brand strategists, comms planners, research & insights (qual and quant, segmentation & personas), growth hacking, pr/comms through high growth, dynamic market conditions, and ambiguity
  • Proven experience authoring strategies, designing, launching, and optimizing multi-channel consumer and brand marketing campaigns with accountability over multi-million-dollar marketing budgets.
  • Solid experience developing, managing, and launching new programs, categories, and markets partnering with product/tech, business, and marketing teams.
  • Outstanding interpersonal, written (narrative docs, marketing briefs, presentations), and verbal (in person, podium, panel) communication skills.
  • Exceptional organizational dexterity with the ability to engage key stakeholders, build consensus and drive action across multiple business groups from all levels.
  • A natural, authentic ability to energize people and motivate teams and spark powerful cross-functional collaboration, translating evangelism into action.
  • Bachelor’s degree required; MBA or other Master’s degree strongly preferred.
  • Crisis communications and issues management experience


A writing exercise will be required for selected candidates. A portfolio representing your work is welcome.


Occasional travel (<15%) may be required 

Work Environment:

This role is open to fully remote candidates in most states. Working remotely from a primary residence outside the United States is currently not permitted.

We believe in inclusiveness, equal pay, and giving back. With COVID-19 we have become a more remote and distributed workforce that understands the value of internal connections and collaboration across all teams.

About RealSelf: is the leading consumer destination in the $32B US medical aesthetics market. We make the experience of choosing a procedure and connecting with the right doctor easy, personal, and trusted. Since 2006 our authentic reviews, unbiased ratings, and expert answers from board-certified doctors have helped tens of millions of people explore their options, from skincare to laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors, we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!

Check out our RealSelf Instagram account to keep up on company updates and learn more about at RealSelf.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: brand, consumer, director, Marketing, senior, and strategy. Salaries: 100,000 and above.

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