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25 Mar 2021

Full-Time Director of Marketing Strategy

GoPro – Posted by GoPro San Mateo, California, United States

Job Description

Director of Marketing Strategy

About GoPro

GoPro makes it easy for people to celebrate and share experiences. We believe life is more meaningful when shared. We build cameras, software, and accessories that help the world share itself in immersive and exciting ways.

GoPro is a global movement whose business is driven by shared experiences. We celebrate diversity. We practice inclusion. We foster belonging. We demand equality. And we share the experiences of individuals and communities who also hold these values as core to who they are. From Bucharest to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.

GoPro is seeking a top-tier candidate for the Director, Marketing Strategy position based in San Mateo, CA, but with remote working flexibility. This position will be responsible for developing and driving unified marketing and DTC strategies to scale our DTC business across eCommerce and Subscriptions significantly.


Reporting into the CMO/GM of the DTC Business for GoPro, this position is responsible for developing high-level strategy, business plans, budget forecasts for the DTC business.

The ideal candidate will thrive in a cross-functional and collaborative environment and have a deep understanding of GoPro’s target audience. It will be the Director of Marketing Strategy’s charge to help research, prioritize and transform various initiatives, innovative product offerings and global opportunities into a solid strategy that can be measured and implemented given the companies resources. In addition, the position will also play a critical part in defining eCommerce commercial plans as well as go-to-market processes to help bring DTC programs to consumers in a holistic and consistent way. 

  • Understanding the near-term and long-term value of building and scaling a profitable DTC business through eCommerce and subscriptions.
  • Remain mindful of macro and micro trends (domestically and internationally) which impact consumer behavior. Lead the design and development of strategies which leverage the connection between our company, our products, and evolving consumer needs to drive profitable company growth in a dynamic and increasingly competitive environment.
  • Work closely with the eCommerce team, Engineering teams, Product marketing team, Performance media team, Consumer Insights & analytics team and Marketing teams to drive effective strategic development and program management across functions.
  • Use consumer insights and analytics to help create relevant, strategically sound strategies, plans, and influence campaigns
  • Collaborate with the CI & Analytics team and regularly report relevant market insights to for future development of global-strategy.
  • Lead the annual business planning process for the DTC team including strategic adjustment, business function collaboration, budget planning and prioritization.
  • Develop annual budget forecasts across DTC in partnership with Finance and DTC budget owners.
  • Align with Marketing leadership to define objectives, goals and metrics of success
  • Lead the quarterly business review process across DTC to report out on objectives and results.
  • Lead the commercial planning process across DTC to maximize profitable volume while working within channel constraints/considerations and creative resource constraints
  • Lead the quarterly Board of Director updates for DTC to capture recent successes, areas of opportunity and strategic tradeoffs/questions.
  • Provide regular (weekly, monthly or quarterly) reports to senior or executive management highlighting ROI metrics, overall success and lessons learned from global initiatives and activations

 Skills We’re Stoked About

  • Bachelor’s degree is required, MBA is a plus
  • 10+ years of experience in globally recognized brands in the Retail, Lifestyle, (Action) Sports or CE industry
  • Passionate: You are a fan of the brand and products and actively participating in key GoPro vertical activities
  • Strategic thinker: You have a strong experience in guiding brands strategically in competitive and dynamic businesses
  • Self-starter: You’re ambitious, action-oriented and able to thrive in a fast-paced, constantly changing work environment
  • Naturally curious: You always look for ways to innovate and improve
  • Entrepreneurial: You crave responsibility and want to shape the vision and direction of the company
  • Gritty: You roll up your sleeves and do whatever it takes to make things successful
  • Relationship-builder: You can influence and motivate people at all levels across a variety of job functions
  • Problem solver: You can independently translate high-level goals into actionable plans
  • Team leader: You can develop and manage teams cross-functionally in a complex organizational structure
  • Proven track record of leading initiatives, hitting goals, and succeeding in a team environment

GoPro Highlights

  • Get your very own GoPro camera + gear
  • Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
  • Life insurance and disability benefits
  • Generous time off policy
  • 12 weeks paid parental leave for new parents
  • Pre-tax and Roth 401(k) options
  • Discounted employee stock purchase plan (ESPP)
  • LiveHealthy monthly wellness reimbursement
  • Innovative remote-friendly wellness classes and events
  • Flexible work arrangements
  • Professional + personal development opportunities, i.e. LinkedIn Learning
  • Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)

We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just and happy world. GoPro is proud to be an Equal Opportunity Employer.

How to Apply

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Job Types: Full-Time.

Job expires in 72 days.

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