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7 Jul 2021

Full-Time Director of Marketing, Demand Generation

Caitlin Bacher LLC – Posted by Anywhere

Job Description

We are a fast growing company committed to helping digital course creators scale their business to and through $1m inside our popular multi-year online group coaching program, Scale With Success®.

We are passionate about serving digital course creators and our program includes the content, coaching, and community required to create the high level of impact they crave within their online communities around the world.

In order to reach our goal of helping hundreds more digital course creators cross the $1m mark over the next two years, we are looking to hire a Director of Marketing – Demand Generation to ensure our incredible Sales Team has a calendar filled to the brim with qualified prospects who are interested in learning more about how we can support their goals by enrolling in Scale with Success®.


  • Develop a comprehensive marketing plan to increase existing ad spend for PPC campaigns past $100k/mo while exceeding ROAS targets.
  • Closely monitor conversion rates and optimize campaigns at each stage of the automated marketing funnel: ad/organic content → lead magnet → application → book call → attend call → enroll to ensure the sales team has a calendar filled with SQLs
  • Partner with SDRs to ensure quality lead delivery and proper follow-up according to established SLAs. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes in conjunction with the Marketing Operations team.
  • Communicate internally to the Executive Leadership Team on progress and results, and support project management to execute strategy.
  • Plan and execute end-to-end demand generation projects, which include, but are not limited to optimizing lead magnets, emails, PPC campaigns, content (social media, blog, podcast)
  • Lead the Paid Traffic and Content Marketing teams to develop and execute innovative, multi-channel campaigns to drive MQLs and sales pipeline
  • Communicate progress and results to internal teams.
  • Own campaign strategy and implementation plans with execution support from web, design, paid traffic, copy and social media marketing team members.
  • Identify and prioritize roles needed inside Marketing department and work with HR to create job descriptions and applications that will attract top talent

Our Commitment to Diversity, Equity, and Inclusion

We are a company committed to Diversity, Equity, and Inclusion. We believe this is ongoing work and we are committed to investing our time, money, and energy to helping organizations like Black Lives Matter, The Trevor Project, and RAICES. Our CEO and employees receive ongoing training that allow us to hold ourselves accountable for creating a culture where every employee is able to experience success

Our Core Values

  • Personal Responsibility – Recognize and take accountability for your actions; take ownership of and responsibility for your results; be responsible for the energy you bring to our community
  • Coachability – Request and welcome direct feedback to improve performance and understand mistakes are part of the learning process
  • Resilience – Adapt to unexpected challenges, ask for help if needed, move forward, and come back stronger
  • Integrity – Be honest and if you say you’re going to do something, do it; also, if circumstances change and affect your ability to complete the projects, be honest and straightforward with others so we can adjust as needed and move forward
  • Success – Accomplish your aim or purpose and assist others as needed to do the same

Our close-knit team consists of remote employees and contractors, so you’ll be able to work anywhere in the United States that has a reliable internet connection.

Your success on our team is important to us, which is why we invest heavily in employee growth and development opportunities – courses, workshops, events. We are committed to creating an environment for YOU to do your best work.


  • Proven experience leading demand generation and exceeding KPIs for a company that sells a high value SaaS, online program, or service
  • Demonstrated ability as an expert in creating and optimizing every part of the marketing and sales funnel including profitable PPC ad campaign management, high converting landing pages, compelling lead magnets, strong follow up via text and email campaigns and more
  • Lead teams responsible for spending $100k per month on PPC campaigns while meeting ROAs targets to increase lead flow and generate demand for sales appointments
  • Tactical, hands-on experience with lead forecasting, reporting, and analysis
  • Experience developing compelling messaging and voice across all digital channels
  • Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with clients along the buyer’s journey
  • Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
  • Excellent time management skills with the ability to prioritize and shift workload to meet deadlines


  • 100% Remote Position
  • Unlimited Time Off
  • 401k
  • Paid Family Leave
  • Performance Bonus
  • Education and Professional Training Reimbursement

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

How to Apply

click here to apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: Demand Generation and Marketing. Salaries: Not Disclosed.

Job expires in 14 days.

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