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1 Aug 2022

Full-Time Director of Marketing

Experience Scottsdale – Posted by rpearson Scottsdale, Arizona, United States

Job Description

Note to Potential Candidates – How to Apply

To be considered for this position, you must apply at https://www.careers-page.com/experiencescottsdale. Applications submitted through any other site or system will not be considered.

 

Job Summary

The Director of Marketing, who reports to the Vice President of Marketing, is responsible for working collaboratively with Experience Scottsdale’s internal and external partners to build marketing programs targeting leisure travelers, groups and the travel trade. This position supervises three members of the marketing team; develops innovative programming; manages the media agency and digital agency relationships; manages and oversees content strategy; and oversees grant application processes and reporting.

 

Essential Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Management: Supervise the marketing manager, social media manager, and multimedia/web developer. Act as the liaison to community partners and members and extend and/or create new partnerships and relationships to help drive business and maximize results for Scottsdale and Experience Scottsdale members.
  • Marketing: Participate in the development of branding and corporate identity initiatives. Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects. Develop innovative advertising, social media, and events programming. Work in collaboration with the company’s convention sales, communications, and tourism teams on brand initiatives.
  • Media: Work with the VP of Marketing on the annual traditional and online media plan strategy, including managing the media agency and digital agency relationships. Drive process for SEO, SEM and paid social efforts. Review and edit all campaigns for appropriateness, messaging, and call to actions. On a monthly basis, track and measure traditional and digital media results. Manage the digital media budget.
  • Content: Develop content strategy for all channels of content including online, social media, email, mobile, and video to ensure all traditional and online efforts lead to an engaging Scottsdale experience. Manage content calendar to ensure all content is on-brand; consistent in terms of style, quality and tone of voice; and optimized for search and user experience. Maintain standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing. Manage workflow for requesting, creating, editing, publishing, and retiring content. Provide SEO guidance for the local experts/writers’ program.
  • Grants: Oversee all state marketing grant application processes, planning and reporting.

 

Knowledge, Skills & Abilities

Required:

  • Innovation and creativity to create brand strategies that attract customers and succeed over the competition.
  • Ability to lead a team and be decisive.
  • Collaborative skills to accept and incorporate ideas into strategies.
  • Project management, time management and organizational skills to meet strict deadlines.
  • Ability to recognize trends and stay ahead of them.
  • Proficient with analysis and project management software.
  • Knowledge of digital marketing campaigns, including SEO, SEM and paid digital programs.
  • Knowledge of traditional marketing, including TV, radio, print and OOH.
  • Excellent communication skills, both written and verbal.
  • Creative, detail-oriented, has a positive attitude, works well as part of a team, and has confidence to interact and communicate with Experience Scottsdale staff, members, and outside vendors.

 

Education & Experience

Bachelor’s degree required in a related field such as marketing, communications, or business administration. Minimum of 8 years of work experience, including traditional and digital marketing and supervisory experience. Experience in the hospitality industry preferred.

 

Supervisory Responsibility

This position is responsible for supervising the marketing manager, social media manager, and multimedia/web developer.

 

Work Environment & Physical Demands

This job operates in a hybrid office/remote setting, but also requires active participation in outside meetings and destination activities. This role routinely uses standard office equipment and requires prolonged periods of sitting at a desk and working on a computer.

 

Position Type & Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. Occasional evening and weekend work may be required as job duties demand. This position requires up to 5% travel.

 

About Experience Scottsdale

Experience Scottsdale brands the Scottsdale area as a world-class destination through advertising, campaigns, social media and a variety of marketing and sales tactics. We work with meeting planners from all over the world to book their business in Scottsdale. We spread the word about the great things in Scottsdale by garnering media coverage both nationally and internationally. Plus, we teach travel agents how to sell our destination to their clients and work to get Scottsdale information in brochures and promotions.

 

We are a 501(c)(6) nonprofit, private company that enhances the local community by promoting the Scottsdale area as a luxury destination for meetings, events and leisure travel. The organization has contracts with the city of Scottsdale and town of Paradise Valley to conduct destination marketing efforts on behalf of these municipalities. Experience Scottsdale has 37 full- and part-time employees, along with a volunteer board of directors composed of local hospitality/tourism and business industry leaders.

 

Company Benefits

Experience Scottsdale provides comprehensive benefits, including medical, dental and vision insurance, life insurance and long-term disability insurance, flexible spending account and an employee assistance program. Other benefits include paid holidays, paid vacation, sick days, a 401(k) with employer match, hybrid work environment, and much more.

 

Equal Employment Opportunity

Our visitors come from all walks of life and so do we. As an equal opportunity employer, Experience Scottsdale is committed to creating a diverse environment that allows our employees to learn, develop and grow. To provide equal employment and advancement opportunities to all individuals, employment decisions at Experience Scottsdale will be based on merit, qualifications and abilities. Experience Scottsdale does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity and expression or any other characteristic protected by law.

 

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

 

To Apply

To be considered for this position, you must apply at https://www.careers-page.com/experiencescottsdale. Applications submitted through any other site or system will not be considered.

How to Apply

- Experience Scottsdale | Career Page (careers-page.com)

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: Marketing. Salaries: Not Disclosed.

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