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21 Aug 2020

Director of Digital Marketing

jkdesign – Posted by jkdesign Somerset County, New Jersey, United States

Job Description

JK is looking for a proven performer and creative thinker to take the helm of our digital marketing department. You’ll lead and grow our digital team, keep us up to date on the latest digital marketing tools and thinking, and collaborate with our account and sales teams on new business opportunities.

We’re a mid-sized agency in the heart of NJ, with creative and strategic capabilities that rival the big NYC shops. Making connections is in our DNA: to our clients, to the people who matter most to them, and to each other. We look at every project as a chance to build a partnership—and create an informed, inspired (and often unconventional) solution that makes an impact.

If this sounds like your kind of opportunity… read on!

You’ll be responsible for leading and enhancing JK’s digital marketing service line and creating, executing, and optimizing digital marketing plans that meet our clients’ business goals and seamlessly integrate with their overall marketing strategies. This position requires data-driven decision-making as well as close collaboration with internal and external partners.


Manage the day-to-day operations of the digital marketing team and provide leadership, direction, training, and mentoring.

Define, plan, concept, and oversee digital marketing campaigns and initiatives externally for clients and internally for the agency in collaboration with the digital marketing team and agency leaders.

Lead all digital marketing performance efforts, working with external and internal partners to drive qualified leads and sales through digital distribution channels.

Collaborate with cross-department teams and take an active role in evaluating new business opportunities, pitching to prospective and current clients, and developing project proposals, budgets, and briefs.

Continually evaluate and provide recommendations to enhance JK’s digital marketing service line, ensuring that we can offer the most relevant and comprehensive capabilities.

Serve as an expert on digital platforms and tools; monitor trends in digital marketing best practices, tools, applications, channels, and technologies to improve client and agency presence and performance.

Ensure that the digital marketing department is adhering to JK’s strategic imperatives.

Foster a collaborative, inclusionary culture.

Build and grow a department and high-performance team that achieves aggressive growth and scale.

Learn quickly about each client’s brand, audiences, competitors, challenges, and business goals—and provide insights, identify opportunities, and create tailored and integrated strategies, plans, and metrics/KPIs that meet client goals and deliver ROI.

Champion strong client partnerships and drive profitability of digital marketing projects.

Communicate, collaborate, and coordinate seamlessly and enthusiastically with other departments/disciplines.

Demonstrate proven results in digital lead generation, paid digital marketing, data and analytics development and management reporting, CRM and other technology development (APIs, websites, landing pages, email campaigns, etc.), direct response marketing, project management, marketing calendar development and execution, paid advertisements (print and digital), budget and ROI attribution, and reporting and KPIs.

Minimum of three to five years of proven success directly managing marketing teams and programs.

Minimum of 10 years of marketing experience (at least five years in digital marketing).

Proven track record of successful marketing plans, strategic planning, and campaign executions.

Demonstrated ability to multitask and prioritize competing deadlines and deliverables on an ongoing basis.

Excellent verbal and written communication skills.

Strong time management and organizational skills.

Driven, proactive, enthusiastic team player who thrives in a collaborative culture.

Currently, this is a remote/work-from-home position. When conditions allow, this position will be based at our offices in Hillsborough, NJ. No relocation is available. Occasional travel throughout the NJ/NY/PA area (and sometimes beyond) may be required in the future.

JK Design offers a competitive salary consistent with current market rates.


How to Apply

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Job Categories: Equal Opportunities. Salaries: Not Disclosed.

Job expires in 24 days.

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