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4 Apr 2022

Full-Time Director, Integrated Marketing Planning

Groupon – Posted by GrouponRecruiting Chicago, Illinois, United States

Job Description

Groupon is an experiences marketplace that brings people more ways to get the most out of their city or wherever they may be. By enabling real-time mobile commerce across local businesses, live events and travel destinations, Groupon helps people find and discover experiences––big and small, new and familiar––that make for a full, fun and rewarding life. Groupon helps local businesses grow and strengthen customer relationships––resulting in strong, vibrant communities. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success.

In this role, you will lead the creation and delivery of Groupon’s integrated digital marketing plan that supports Groupon’s strategic objectives, highlights exciting supply and inspires customers to discover their next adventure.  Using performance and consumer insights, you will shape a plan that delivers business results, adjusting and optimizing campaigns, messaging and promotional tactics and recommended channel approaches in response to performance.

The role necessitates a high degree of cross-functional collaboration and leadership across multiple teams including Marketing Channels, Brand, Revenue Management, Merchandising, Creative, and Sales. You must be able to flex between high-level strategic thinking and overseeing the tactical implementation of the planning process, ensuring campaigns effectively come to life across all digital channels.

The ideal candidate is experienced in creating, implementing, measuring and optimizing high-performing, insights-guided, digital marketing plans and is passionate about delivering compelling, cohesive brand experiences to consumers. The position requires a dynamic and collaborative digital marketing expert who is able to influence upwards, across and down to get others aligned and rallied around delivering aligned plans that deliver business results.  The ideal candidate has experience working in an integrated creative agency, an ecommerce business or a high-profile brand.

We’re a “best of both worlds” kind of company. We’re big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We’re curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?


You’ll be spending your time on:

  • Drive the integrated marketing planning process: synthesize consumer insights, industry trends, and supply, category and purchaser data to shape campaigns and promotions that drive consumer engagement, support strategic goals and deliver performance results (e.g. purchasers, revenue)
  • Drive continuous optimization of the marketing plan in reaction to business performance
  • Lead, coach and develop a small team of marketing professionals
  • Drive continual improvement to how we work with supply and channel teams
  • Communicate and align on the marketing plan with senior leaders

We’re excited about you if you have:

  • +12 years of business experience with substantial marketing experience
  • A Bachelor’s Degree in Business, Marketing or similar; MBA preferred
  • Experience developing insights-led, results driving integrated marketing strategies
  • Experience planning and executing/overseeing campaign delivery across digital marketing channels
  • Transactional Commerce experience i.e. working on a brand where measurement includes driving customer transactions, as well as improving brand metrics
  • The ability to measure the return on investment of marketing efforts and investment and communicate the impact
  • Collaborative leadership experience and management skills that help drive the success of the team

Personal Attributes:

  • Creative problem solver
  • Autonomous – able to deliver results through ambiguity, with little direct leadership involvement
  • Exceptional written and oral communication skills; prior success in presenting ideas, concepts and plans at all levels of organizations
  • Passionate, goal oriented with a strong work ethic and consistent desire to get things done
  • Relentless focus on data-driven decision making; ability to use data to influence others and inspire action
  • Ability to collaborate, lead and influence across diverse stakeholder groups
  • Ability to see the bigger picture and understand relationships between complex issues when problem solving
  • High impact personality; highly energetic and enthusiastic
  • Thrives in a fast-paced, dynamic environment
  • Ability to articulate your thoughts clearly, professionally, and calmly



Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here for the latest Groupon news. Plus, be sure to check out the values that shape our culture, guide our strategy and make our company a great place to work. And just don’t take our word for it. Hear from real Groupon team members and learn more about our inclusive employee groups. If all of this sounds like something that’s a great fit for you, then click apply and let’s see where this takes us. 


Groupon is an Equal Opportunity Employer

Qualifications for employment, promotion, and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, medical condition, sexual orientation, gender identity or expression, genetic information, ancestry, marital status, military discharge status (excluding dishonorable discharge), veteran status, citizenship status, or other legally protected status. We are all responsible for maintaining this policy. Groupon is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may email us at hraccommodations at If you have concerns related to Groupon’s equal employment opportunities, you may contact Groupon’s Ethics Reporting Service Ethicspoint.

How to Apply

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Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 100,000 and above.

Job expires in 1 day.

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